Meet woman whose mother was ashamed of her lingerie business, she built Rs 1300 crore company, sold it to Mukesh Ambani for Rs…

Success Story: Richa Kar started online platform called Zivame to sell women innerwear. She faced massive opposition from her family and friends. But despite backlash, she continued working and built Rs 1300 crore business. She then sold it to Ambani. Check her story.

Success Story: Women often face embarrassment when buying innerwear, especially when the shopkeeper is male. Richa Kar also experienced this discomfort and decided to find a solution for women facing the same issue. Her journey began with a vision, leading her to found the online platform, Zivame. However, the road to success wasn’t easy for Richa, as she faced significant opposition from her family. Her mother openly expressed her disapproval, stating that she was embarrassed by Richa’s work. Despite the backlash, Richa built a ₹1,300 crore business and secured a major deal with Reliance Retail. Here’s her success story.

How will I tell people my daughter sells bras and panties?

Richa faced major opposition when she shared her lingerie business idea with her family. Not even family her friends also made fun of her. Her mother asked, “How will I tell my friends that my daughter sells bras and panties?” However, her mother saw Richa’s determination, especially after she left her well-paying job, she began to support her.

Who Is Richa Kar?

Richa Kar was born in Jamshedpur in 1980 into a middle-class family. She graduated from BITS Pilani and later worked for a company in Bengaluru. During this time, she realized the embarrassment women feel when buying lingerie. This realization led her to quit her job and present her business idea to her family.

Borrowing Money From Friends For Business

Richa didn’t have the money to start her business, so she borrowed from family and friends, collecting around ₹35 lakhs. With this, she launched Zivame in 2011, an online platform that allows women to buy lingerie from the comfort of their homes without any embarrassment. Despite facing initial resistance for leaving her job, her idea eventually made her family proud.

A Rs 1500 Crore Business

Initially, Zivame didn’t take off, but with the rise of the internet and technology, the business grew. Today, the platform offers over 5,000 lingerie styles, 50+ brands, and 100+ sizes. Zivame also provides services like “Try at Home” and fitting consultations, solving many problems for women from the comfort of their homes. In 2014, Richa’s remarkable work earned her a spot on Fortune India’s “Under 40” list.

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