From CSR to marketing might: 6 proven strategies to boost your bakery and snacks business
How to capitalize on Brits’ growing passion for pastriesDélifrance’s new ‘Extra-Ordinary’ product rangeA new study from Délifrance – called ‘Prove It: Viennoiserie’: based on a survey of 1,000 UK adults and insights from food trend experts Harris & Hayes – reveals that British consumers’ love for pastries is stronger than ever, with viennoiserie outpacing the overall bakery market.“We look at the trends and products shaping this vibrant category, from continued consumer demand for exciting and indulgent treats to the role of sustainability and pricing,” said marketing director Stéphanie Brillouet.“We also examine the key factors driving purchasing decisions in both foodservice and retail, including where consumers are buying their pastries, where and when they are eating them, and what they are looking for from viennoiserie.”By leveraging these insights, your business can ride the wave of this thriving category.With more shoppers making spontaneous pastry purchases, position eye-catching displays near checkout areas. Attractive packaging and appealing product presentation can boost impulse sales.Price is now the second most important factor after quality. Offering competitively priced, high-quality pastries can entice budget-conscious consumers without sacrificing their demand for indulgence.Seven out of 10 pastry consumers want more information on sustainability. Showcase eco-friendly sourcing and packaging to align with this growing consumer priority.While classics like croissants and pain au chocolat remain favorites, there’s room for creative twists. New flavors or limited-time offerings (LTOs) can keep customers coming back for more.Understanding when and where your customers consume pastries, whether at home or on the go, can help tailor your offerings and marketing strategies.