The Pacific Asia Travel Association (PATA) has formed a strategic collaboration with the World Tourism Seasonality Summit, to highlight seasonal challenges faced by tourism destinations across the Asia-Pacific region.
The memorandum of understanding (MoU) was signed by Noor Ahmad Hamid, CEO of PATA, and Ged Brown, CEO of the World Tourism Seasonality Summit.
PATA said that the signing represents a joint commitment to addressing “the challenges of peak season tourism, which often contributes to over-tourism”. The two organisations also affirmed their dedication to “safeguarding, preserving, and enriching tourism experiences for both future generations of travellers and host communities”.
“With Asia leading the future growth of tourism worldwide, we are delighted to be partnering with PATA as Asia’s most influential travel industry community and we look forward to welcoming PATA members to the inaugural event at Routes World in Bahrain on 8th October and to our future events in 2025,” said Brown.
“PATA is delighted to solidify our relationship with Tourism Seasonality Summit and address one of the most pressing challenges in our industry,” added Hamid. “Working together, we aim to develop strategies that will effectively manage and alleviate the impact of tourism seasonality.”
Overtourism and anti-tourism movements are key concerns for travellers this autumn, according to travel insurance comparison site Squaremouth.
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