Business transformation is rarely smooth. Many leaders underestimate communication’s critical role during this process, often leading to misalignment, confusion and resistance.
The ability to communicate effectively has always been considered a crucial leadership skill. When you can convey your message clearly, you are more likely to succeed in bringing about significant changes. However, the challenge arises when operational changes need to be made, as they require a cultural shift.
Conventional leadership skills are necessary but not sufficient for business transformation. Whether prompted by new technology, market shifts, or internal restructuring, business transformation demands more than a focus on the talents and skills of the individual at the top. Leaders must approach the challenge of organisational change as a systemic issue from the outset.
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