The Government of Liberia announces here that the 2024 World Tourism Day celebration will be held in Grand Bassa County, in the Southeast of the country.
By Kruah Thompson
Monrovia, Liberia, September 25, 2024—Grand Bassa County is gearing up to host this year’s celebration of World Tourism Day, which will showcase its rich cultural heritage and natural beauty.
The event aims to promote sustainable tourism and highlight the region’s attractions. It will bring together local communities, stakeholders, and visitors for a day of activities and cultural exchange.
World Tourism Day, celebrated annually on September 27, was established by the United Nations World Tourism Organization (UNWTO) in 1980. The day aims to raise awareness about tourism’s social, cultural, political, and economic value and contribution to achieving the Sustainable Development Goals.
Each year, World Tourism Day focuses on a specific theme, highlighting emerging trends and issues in the tourism sector. The day serves as a reminder of the importance of tourism in fostering international cooperation and understanding while encouraging responsible travel.
However, Liberia’s Deputy Minister for Cultural Affairs and Tourism, Madam Kadiatu Konteh Brohiri, during the Ministry of Information Cultural Affairs and Tourism’s regular press briefing on Tuesday, September 24, 2024, revealed that the Day will be celebrated in Grand Bassa County, under the global theme, “Tourism and Peace.”
According to her, this theme will capture the essence of how tourism can serve as a bridge for peace, encouraging cross-cultural interactions and economic opportunities that contribute to sustainable development in Liberia.
World Tourism Day 2023 was celebrated in Montserrado County, Liberia.
This year’s celebrations will spotlight Grand Bassa County’s stunning landscapes and cultural richness, including its beaches, eco-lodges, and historical landmarks. According to Deputy Minister Brohiri, these present unique opportunities for sustainable tourism.
“To ensure that the event is successful, MICAT, in collaboration with local authorities in Grand Bassa, has organized a series of pre-event activities.”
She says these activities include traditional performances highlighting Liberia’s cultural diversity, guided tours of Buchanan’s key attraction points, and providing visitors with a firsthand experience of the region’s tourism potential.
Meanwhile, the Minister says the 2024 World Tourism Day celebrations in Grand Bassa will underscore Liberia’s tourism potential and serve as a testament to how tourism can be a catalyst for peace, development, and economic growth. Editing by Jonathan Browne
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