Thailand’s official travel super app, TAGTHAi has teamed up with Google Cloud to simplify and enhance the travel planning experience for visitors to Thailand with the help of Google Cloud’s artificial intelligence (AI) innovations.
TAGTHAi’s Design My Trip is a generative AI (gen AI)-powered capability accessible through the TAGTHAi mobile app, which utilises Vertex AI, Google Cloud’s enterprise AI platform, and Google’s first-party foundation models like Gemini, and enables travellers to create personalised trip itineraries within seconds.
The early-access version of Design My Trip, released earlier in June, helps travellers create tailored one-to-three-day itineraries for visits to the Bangkok Metropolitan Region. Users simply select their specific interests, such as ‘massage and spa’, ‘Michelin food’, or ‘Skywalk’, and the AI-powered tool instantly generates a customised trip plan. Integrating with Google Maps APIs, the tool also prioritises convenience by considering distances between recommended locations to minimise travel time while providing easy access to directions, reviews, and other useful information.
The full-featured version of Design My Trip, slated for release later this year, will offer expanded capabilities, allowing users to generate itineraries for longer trips and cover more points of interest and Thai provinces, such as Chiang Mai and Phuket. It will also allow users to further customise their AI-generated itineraries and share them with others for easier group travel planning. The itineraries will also offer the option of directly purchasing and storing e-tickets to attractions and activities within the TAGTHAi app.
Design My Trip is currently available in English and Thai, with plans to generate travel itineraries and other content in Chinese, Japanese, Korean, and other languages, to cater to a broader range of overseas visitors.
Thiratida Kuvantharai, CEO, Thai Digital Platform Social Enterprise Co. (TAGTHAi), shared: “We’re proactively addressing a major pain point faced by international visitors: navigating where to go in Thailand, and how, due to the overwhelming complexity associated with finding reliable in-destination-related information that’s scattered across numerous online platforms. We’ve developed Design My Trip to distil these complexities into personalised trip plans that guide travellers every step of the way, reducing travel anxiety and ensuring that they can easily discover and enjoy the rich tapestry of high-quality attractions and experiences that Thailand has to offer.”
“As Thailand looks to sustain its growth in international tourism, we look forward to continuing to help TAGTHAi and the broader travel ecosystem elevate their digital competitiveness and drive tangible business results with the industry’s most enterprise-ready gen AI platform,” said Annop Siritikul, country director, Thailand, Google Cloud.
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