Emma DooneyThe luxury travel expert has teamed up with Travel Seen founder Jen Atkinson to help other advisors boost their digital brand.
Kellie Samuda has partnered with Travel Seen on a new collective for luxury homeworking advisors, just a few months after the industry veteran launched her own consultancy firm.
Travel Seen Collective is the latest addition to Jen Atkinson’s portfolio of investments, joining Aquilium Travel, The Travel Directors, Vedere Travel and eShores.
Led by Samuda as managing director, the company will equip its members with the tools to boost their brand through digital marketing. It will also provide access to many of the experts at Travel Seen, the social-led travel business founded by Atksinon in 2021.
“We want to help people to elevate their brand and bring their business to the maximum capacity it can be,” Samuda told TTG Luxury, adding that she and Atkinson are keen to support advisors in creating and enhancing their professional identities. The service is particularly aimed at people who already have a client base but would benefit from training on how to market themselves in today’s digital era.
“A lot of people know the traditional ways of promoting themselves, but we’re going to focus on using social media apps like TikTok and Instagram to tap into new clients,” she said. “It’s even for people who want to create their own website; it’s not that easy for everyone.”
Noting that many luxury advisors are female, Samuda added she is particularly passionate about empowering other women to promote their own independent businesses.
Travel Seen Collective is currently looking to keep its capacity to 50 members, all of whom will pay a “a small monthly fee” to cover administrative and IT costs. Samuda is also looking to recruit employees to work alongside her on the team ahead of its official launch later this year.
The Essex native’s latest venture follows the successful launch of her independent agency, Kellie Samuda Travel Consultancy, earlier this year. The company offers a number of services, including business development for travel companies and luxury travel experiences for private and corporate clients.
Atkinson, who happens to be born just one day apart from the 360 Private Travel co-founder, added: “I have known and worked closely with Kellie for many years. Like me, she faced significant challenges during the pandemic. Supporting her in this new venture represents an exciting opportunity to leverage our combined expertise in the luxury travel industry.”
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