Destination DC (DDC), the official destination marketing organisation for Washington, DC, in the US, has announced it is expanding its training platform designed to equip travel agents, tour operators and local hospitality workers with the essential knowledge and tools to effectively promote and sell the US capital as a premier travel destination.
The Washington, DC Special Agent Academy offers destination training that combines core city information with in-depth insights into DC’s vibrant neighbourhoods, festivals and unique landmarks.
By completing designated missions, participants will become certified ‘Special Agents’, gaining access to exclusive discounts, the opportunity to win prizes and access to valuable support from Destination DC’s Tourism, Sports and Visitor Experience team.
The Washington, DC Special Agent Academy modules are currently complete in the English language and will be presented in seven additional languages over the next few months to support DDC’s efforts to grow international visitation and increase awareness of the nation’s capital for a global audience.
“We know there’s Only One Washington, DC, and we want to share that message with consumers and hospitality professionals,” said Elliott L. Ferguson, II, president and CEO of Destination DC. “The training tools will help us enhance the knowledge, image and perception of Washington, DC as we focus on growing DC’s global visitor market share and set our city apart.”
The programme is available on a new Learning Management System (LMS) platform called LearnUpon.
As part of the initial offering, participants can access the first three core modules:
“The knowledge gained through the Special Agent Academy will not only enhance the skills of those in the travel and hospitality sectors but also enrich the overall visitor experience in Washington, DC,” added Ferguson. “Our city is filled with extraordinary arts, culture, culinary delights and accommodations, and we’re excited to share them with the world.”
For more information about the Washington, DC Special Agent Academy and to sign up for the programme, please visit washington.org.
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