In a remarkable achievement, Mang Inasal has become the only Filipino restaurant brand to be honored at the prestigious 21st International Business Awards (IBA), held recently in Istanbul, Turkey.
Recognized for its innovative marketing efforts and community engagement, Mang Inasal solidified its position as a leader in the quick-service restaurant industry.
The IBA, a globally renowned business awards competition, attracted over 3,600 nominations from organizations across 62 countries and territories this year.
Mang Inasal took home four awards at the ceremony, including two Golds, one Silver, and one Bronze. The brand won Gold for its Mang Inasal Creators’ Circle (MICC) in the Influencer Marketing Campaign of the Year category, recognizing its effective use of digital creators to boost brand visibility.
In addition, the Mang Inasal Nation Facebook Group received a Gold award for Engaged Community of the Year, highlighting the brand’s success in building strong customer relationships and creating a vibrant online community. Mang Inasal also earned a Silver award in the Viral Marketing Campaign of the Year category for its viral partnership with NBA superstar Dwight Howard.
Finally, the #ILoveMangInasal Digital and PR strategy won a Bronze award in the Communications or PR Campaign of the Year – Community Engagement category for its effective content strategy.
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