From Venice To Santorini: Top 10 Europe Destinations That Want No More Tourists

In our quest to escape the monotony of everyday life, the allure of travel draws us to explore different countries. However, this desire has spiralled into a pressing issue — overtourism. Across Europe, this phenomenon is wreaking havoc, particularly in the continent’s most loved and iconic locations. These places, once the crown jewels of the travel industry, are now struggling to cope with the overwhelming influx of visitors. So, to protect their cultural heritage and maintain a sustainable local economy, some of these destinations are taking a bold stand — turning away travellers altogether.

What is overtourism?

When excessive numbers of tourists flock to a single destination, it’s referred to as overtourism. This phenomenon is interpreted differently by locals, hosts, business owners and visitors in each area. Overtourism often results in regular residents being displaced by soaring rents as property owners convert homes into vacation rentals. It manifests in various ways, such as wildlife being disturbed, iconic views being obstructed by crowds and the degradation of fragile ecosystems.

Here are 10 such popular European hotspots are saying enough is enough and turning away travellers:

1. Venice, ItalyWhen it comes to “mass tourism,” Venice often springs to mind for many in Europe. This stunning city, renowned for its canals and historic architecture, attracts millions of visitors each year. However, the fragile waterways and narrow alleyways simply weren’t built to accommodate such overwhelming foot traffic. As a result, the implementation of a tourist fee has become essential. Initially slated for 2023, the fee’s introduction has now been postponed to an undisclosed date.
2. Amsterdam, Netherlands

   Renowned for its picturesque canals and rich cultural heritage, Amsterdam has long been a favourite among tourists. However, the city’s days of carefree indulgence may be numbered. In its 2023 advertising campaign, Amsterdam sent a clear message to potential visitors — “stay away.” The city is shifting its focus, moving away from the typical image of cannabis in the Red Light District and imposing restrictions on rowdy pub crawls. The once vibrant atmosphere of Europe’s ‘City of Sin’ is evolving, as officials strive to reclaim its charm and ensure a more sustainable future for its residents.

3. Rhodes, Greece

   Rhodes is quickly reducing tourist travel, with 26 visitors for every resident. The island, once a serene haven in the Mediterranean known for its picturesque beaches and historic Old Town, is currently struggling with an excessive influx of tourists. Its stunning beaches are crowded with sunseekers, and its quaint cobblestone alleyways have become bustling tourist hotspots.

4. Malaga, Spain

   Along with other Spanish cities, Malaga on the Costa del Sol has restricted the availability of short-term rentals for tourists. The city has tightened rules for vacation rentals after realising that large-scale tourism has a detrimental effect on the housing supply for residents.

5. Hawaii

   Hawaii, along with other non-European travel destinations, has started to resist overtourism. Environmental degradation has affected the islands, particularly in well-known natural areas. In response, the state has implemented policies, including increasing park admission costs and requiring reservations for popular attractions, to decrease the number of tourists while raising funds for conservation initiatives.

6. Lisbon, Portugal

   Lisbon, which is home to 5.4 lakh people, saw approximately 54 lakh tourists in 2023. The surge in short-term rentals, which has driven up housing costs, has prompted calls for reform. The city also plans to limit the number of tourist tuk-tuks to keep the streets liveable for residents and reduce traffic congestion.

7. Florence, Italy

   Florence is at the centre of Europe’s overwhelming tourism crisis. The city, once a cultural and artistic hub, is now grappling with an influx of visitors that feels like a new kind of masterpiece. The Ponte Vecchio, once a peaceful walkway, has become a hectic place for tourists taking selfies, while the magnificent Duomo is frequently overwhelmed by crowds.

8. Barcelona, Spain

   Barcelona intends to outlaw short-term rentals entirely starting in 2028. Currently, the city has prohibited new short-term rental licenses and fined unauthorised vacation properties. There are also restrictions on the number of cruise ships that can dock in Mallorca, and new legislation regarding lodging and tourist taxes is being considered in Madrid.

9. Santorini, Greece

   One of Greece’s most iconic sites, Santorini, welcomes almost two million tourists a year, which is a staggering amount. In 2019, the island began enforcing restrictions, such as limiting ship passengers to 8,000 and prohibiting visitors weighing more than 100 kg from riding donkeys.

10. Iceland

    Iceland is promoting off-season travel and enticing tourists to explore lesser-known areas in an effort to ease the burden on popular destinations. The government claims that a Tourist Site Protection Fund has been established to encourage infrastructure development in less-travelled regions.

Regardless of the measures being implemented, travellers continue to be drawn to these European locations. Efforts such as restricting short-term rentals, imposing limitations in certain areas, and highlighting lesser-known sites to distribute tourist traffic more evenly are all under consideration.