PART OF THIS ARTICLE….
- The Jordan Tourism Board (JTB) is an independent, public-private sector partnership committed to using marketing strategies to brand, position, and promote the Jordan tourism product as the destination of choice in international markets.
- The USAID Tourism Resilience, Innovation, and Promotion Activity (TRIP) works towards increasing domestic and international tourism to primary and secondary sites around Jordan, boosting the country’s GDP and enabling economic growth and job creation across the tourism value chain.
- USAID TRIP works with and supports the Jordan Tourism Board and the wider tourism sector’s efforts to position and strategically promote Jordan as a distinctive destination.
The campaign, organized with the support of the Jordan Tourism Board and the U.S. government through the U.S. Agency for International Development (USAID), is designed to revive inbound tourism to Jordan.
The campaign will target potential travelers from 43 cities in 31 countries served by direct flights to Amman. To further encourage travelers to book, the campaign will also include special offers by partner hotels.
“Royal Jordanian’s promotional campaign invites travelers to discover the timeless beauty and richness of Jordan,” said Karime Makhlouf, Chief Commercial Officer at Royal Jordanian. “We’re excited to offer competitive fares that make exploring our country more accessible than ever, which aligns with our new tourism strategy to increase tourism into Jordan.”
“In addition to our attractive pricing, we’ve partnered with selected hotels across Jordan to provide exclusive rates, allowing visitors to experience the warmth of Jordanian hospitality at great value,” Makhlouf added. “Whether you’re drawn to Petra’s ancient wonders, the Dead Sea’s serene shores, or Amman’s vibrant streets, there’s never been a better time to create unforgettable memories in Jordan.”
“Our collaborative efforts, including this campaign, showcase Jordan’s united front in revitalizing tourism and welcoming visitors back to our incredible country,” said Dr. Abdelrazzaq Arabiyat, Managing Director of the Jordan Tourism Board. “We’re not just telling the world that Jordan is open for business; we’re demonstrating why now is an ideal time to experience our rich culture, stunning landscapes, and warm hospitality. By working closely with our tourism partners, we’re committed to rebuilding the sector and elevating Jordan’s status as a must-visit destination that truly offers something for everyone.”
“RJ’s campaign will make people worldwide add Jordan to their lists of ‘must-see’ destinations,” said USAID Mission Director Leslie Reed. “We are excited that more tourists will experience the wonders of Jordan for themselves. And, when there are more tourists, there are more customers for Jordan’s small businesses and more jobs for Jordanians.”
The campaign will underscore that Jordan is a safe destination, highlight Jordan’s world-class tourism attractions, and promote upcoming events that will provide tourists with unique experiences throughout Jordan. This initiative will help efforts to fast-track tourism recovery and re-establish Jordan as one of the world’s top tourism destinations.
Royal Jordanian Airlines
Royal Jordanian Airlines (RJ) is Jordan’s flag carrier, with its head office in the capital, Amman. The airline operates scheduled international services over four continents from its main base at Queen Alia International Airport, with over 500 flights per week and at least 110 daily departures. It is a member of the Oneworld airline alliance.
About Jordan Tourism Board
The Jordan Tourism Board (JTB) is an independent, public-private sector partnership committed to using marketing strategies to brand, position, and promote the Jordan tourism product as the destination of choice in international markets. The adopted strategies are tuned to reflect the true image of the Jordan tourism product as a cultural, natural, religious, adventurous, leisure, and MICE destination.
About USAID Tourism Resilience, Innovation, and Promotion Activity
The USAID Tourism Resilience, Innovation, and Promotion Activity (TRIP) works towards increasing domestic and international tourism to primary and secondary sites around Jordan, boosting the country’s GDP and enabling economic growth and job creation across the tourism value chain. USAID TRIP works with and supports the Jordan Tourism Board and the wider tourism sector’s efforts to position and strategically promote Jordan as a distinctive destination.
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