Ajman: The Ajman Tourism Development Department (ATDD) has officially kicked off a promotional tour to China. The delegation is led by HE Mahmood Khaleel Alhashmi, Director General of the ATDD, and will encompass visits to major cities including Shanghai, Guangzhou, and Beijing. The visit concludes on October 26, 2024.
The primary objective of the tour is to explore and cultivate collaboration opportunities, forge tourism partnerships with industry operators and leaders, and sign agreements and memorandums that will enhance tourism ties between Ajman and China.
The delegation will showcase Ajman’s latest tourist attractions and projects, aiming to position the Emirate as a premier global tourism destination.
HE Mahmood Khaleel Alhashmi underscored the Department’s commitment to fostering international cooperation and establishing new communication channels both globally and regionally. Alhashmi highlighted that, “Our promotional tour to China aims to bolster strategic partnerships with key players in the Chinese tourism sector. By exploring new avenues for collaboration and sharing expertise, we aspire to facilitate sustainable economic tourism development.”
Ajman experienced a surge in Chinese tourists in 2024, with international visitors making up 72 percent and resident tourists accounting for 28 percent. This marks a significant increase in visitor numbers compared to 2023.
The Chinese market has emerged as one of the top 10 source markets for Ajman this year, highlighting the growing interest in the Emirate as a travel destination.
The promotional tour is designed to achieve several strategic goals, including enhancing global awareness of Ajman as a unique tourist destination, offering exclusive experiences to the Chinese market, and fostering partnerships with global stakeholders in the tourism sector.
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