Company Name: Fleet Feet West Reading
Number of years in business: 20
Founder: Sorita E. Averill
Founded: 2004
Year current ownership acquired the business: 2004
Where is the company located: 705 Penn Avenue, West Reading, Pa. 19611
Who are the company’s principal leaders: Sorita E. Averill
What does your company produce: Locally owned running store — service oriented
How many employees: 20
Mission: To empower runners of all levels with personalized solutions and inclusive community experiences that foster wellness and connection.
How did your company get started: I started my business, A Running Start, after leaving a corporate job to focus on building a running community in Berks County. Having moved here from an area with a vibrant local running scene, I wanted to bring that same sense of community and support to runners in this area.
I started out as the sole employee by helping customers and running the business. I closed the shop early on Thursday evenings to run with customers and started having guest speakers to cover topics of interest for our community. I have always operated the business by respecting our customers and fostering inclusivity.
Fleet Feet approached us in 2017 about joining forces, and we became a Fleet Feet in 2019. I am still the sole owner of the business, and we are enjoying the benefit of having the support, resources and power of a national brand. I feel we are part of something even bigger.
We have been awarded Top 50 Running Store in the U.S. five times since opening our doors and three of those were the last few years as a Fleet Feet. I am honored to represent the best of running.
What is the key to your company’s success: The key to our success is undoubtedly our employees. We have an incredible team of managers and outfitters who are genuinely dedicated to our customers’ well-being. They strive to ensure that every customer feels comfortable and supported, whether they are beginning a walking or running program or simply in need of comfortable shoes for their daily lives or work. Our team’s commitment to customer care and their passion for providing the right fit for each individual is what sets us apart.
Website: fleetfeetwestreading.com
Phone Number: 484-557-9532
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