Giving a big boost to its globally-acclaimed Responsible Tourism (RT) initiative, the Kerala Government has approved a raft of projects worth Rs 6.64 crore for implementing various initiatives in different destinations in the state. The projects are aimed at bolstering and diversifying the offerings under the Responsible Tourism initiative during 2024-25, with emphasis on sustainability and inclusiveness.
As per the Government Orders (GOs) issued in this regard, the total amount of Rs 66,499,621 approved by the government for these initiatives include Responsible/ Resilient Tourism project of RT Mission, besides enhancing the facilities and services in the destinations concerned as the main thrust. This includes the government’s earlier approval of Rs 89,81,240 lakh for materializing first phase of RT Mission Society projects in 2024 – 25.
The destinations benefiting from the initiative include RT Mission Society Training Centre at Kumarakom and Beypore Integrated RT Development Project. Of the amount, the Responsible/ Resilient Tourism project of RT Mission will get Rs 1,81,09,000 while approval has been given for Rs 1,15,00,000 for implementing Beypore Integrated RT Development Project.
“The RT initiative is going to be the driver of Kerala Tourism in the future. In 2023, Kanthalloor village in Idukki was recognised by the Govt. of India for its sustainable and inclusive STREET tourism project with the Gold Award for Best Rural Tourism Project. This year, RT projects in Kadalundi and Kumarakom won the National Awards for best Rural Tourism and best Agri-Tourism villages respectively,” Tourism Minister P A Mohamed Riyas said.
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