NEW DELHI, 25 OCT 2024 – Harfun, The #MilesAheadInEveryThread travel campaign has been successfully ended by the pioneer of men’s workwear in India. The ad emphasized the difficulties faced by tourists and presented Harfun clothing as a creative and practical answer. The campaign included a fascinating DVC with well-known cricket pundit Jatin Sapru, as well as partnerships with two well-known social media figures. During World Tourism Day on September 27, 2024, the primary advertising video went live.
#MilesAheadInEveryThread sought to demonstrate how Harfun’s workwear offers comfortable and adaptable options for contemporary corporate travelers, beyond the conventional office context. Through captivating content, the social media stars shared their experiences and illustrated how Harfun’s products solved typical travel problems.
Key Highlights of the Campaign:
- Collaborations: Harfun collaborated with Escape to Landscapes, a prominent travelling couple; and Rohan and Richa Shahi, photography SMEs, to create authentic and relatable content.
- DVC with Jatin Sapru: A captivating DVC featuring Jatin Sapru brought the campaign to life, showcasing the versatility and durability of Harfun’s workwear.
- Highlighting the fabric technology: Harfun uses advanced fabric technology that they build in-house to imbue their clothes with advanced features like wrinkle-resistance, anti-odour and moisture-wicking properties, 4-way stretchable fabric etc. They have developed proprietary technologies like 6X SmartTech°, IQ° Tech, Advanced ZeroSweat° Tech etc.
- Addressing Travel Challenges: The campaign focused on solving problems such as packing efficiently, staying comfortable during long journeys, and looking professional in various settings.
- Product Showcase: Harfun’s innovative features that ease long travel hours, including wrinkle resistance, 4-way stretchability, ultralight and breathable fabric, and moisture-wicking and anti-odour tech, were highlighted throughout the campaign.
Saurabh Agrawal, Co-founder and CEO, spoke about the campaign, “When we created the WorkWear category and then changed it completely into WorkWear 2.0, We were aware of our target audience. These individuals are not constrained by their 9 to 5 schedule. They travel more, work more, and accomplish more. Additionally, they cannot afford to compromise on their appearance. We have made it easier than ever for them to travel around the clock and do more every day with our clothing.
With a large audience and substantial engagement and acquisitions, #MilesAheadInEveryThread was a huge success. Travelers and professionals alike have responded favorably to Harfun’s dedication to provide premium, adaptable workwear.
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