The Singapore Tourism Board (STB) and Expedia Group have signed a memorandum of understanding (MoU) to boost tourism growth and foster digital innovation.
Aimed at reinforcing STB’s projection of 15 to 16.5 million tourist arrivals and S$27.5 to S$29 billion (US$20.8 to US$21.9 billion) in tourist spending, this multi-year partnership will focus on enhancing Singapore’s tourism landscape through three key strategic initiatives.
The first is a joint marketing campaign where both parties will embark on an Expedia Group Media Solutions global marketing campaign aimed at increasing visitor arrivals and expenditure while promoting Singapore’s unique tourism experiences across key international markets.
Next, by leveraging Expedia Group’s transformative technology, STB will partner Expedia Group to spearhead innovative approaches to engage travellers and enrich their Singapore experience.
Lastly, both parties will explore ways to enhance the distribution and marketing of Singapore as a destination through collaboration with tourism partners and initiatives to share knowledge and resources.
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