Taylor Swift and Travis Kelce have big plans for their joint brand once they’re finally hitched, and a source exclusively tells Life & Style that setting up a booze business together is right at the top of their option list.
“The sky is the limit as far as what they can do together with their combined reach, so they’re looking at all kinds of opportunities where they could team up and the liquor business is a really obvious choice,” the insider says about Taylor, 34, and Travis, 35, who have been dating since summer 2023. “There’s so much money to be made and it’s a very organic fit because they genuinely love making cocktails together and cutting loose.”
The insider explains that Travis is currently “taking it very easy when it comes to drinking because he wants to be at his best for the season.” However, “during the offseason they partied a lot and they’re happy to make that a part of their brand going forward.”
“It’s not just the booze business they want to get into,” the source continues. “They’re looking to start all kinds of projects together, everything from a joint production company, to co-owning a sports team, their goal is to just grow their bank accounts and influence together.”
Taylor and Travis have become one of the most beloved couples in Hollywood ever since they confirmed their romance in September 2023. While Taylor has cheered for the professional athlete at many of his games with the Kansas City Chiefs, Travis spent his most recent offseason traveling around the world to support her on the international leg of her Eras tour.
He even surprised fans when he joined Taylor on stage during a show in London in June. After he made a cameo before her performance of “I Can Do It With a Broken Heart,” Taylor took to social media to gush about the moment.
“I’m still cracking up/swooning over @killatrav’s Eras Tour debut,” the “Cruel Summer” singer wrote alongside several snapshots from her three shows at Wembley Stadium, including two photos of her and Travis on stage. “Never going to forget these shows.”
While Travis wasn’t able to attend her most recent set of Eras tour shows in Miami, he did applaud his girlfriend for performing most of the shows in the rain. “Shoutout to Tay Tay for powering through a couple rain shows there,” he said during the Wednesday, October 23, episode of his “New Heights” podcast.
Earlier in the episode, Travis expressed his sadness over missing the shows after many of his friends and family members got to see Taylor perform. “Well I had all the FOMO in the world with the entire family and a lot of our friends being there,” Travis told brother and cohost Jason Kelce. “I had a bunch of friends that were also down by the stage, that had been to a few shows overseas, and they were saying the same thing that you’re saying. The Miami stadium was just on another level.”
Jason, who attended the October 18 show, said that the concert was “incredible.” The retired Philadelphia Eagles player, 36, continued, “Everyone had a good time. Not only did everyone have a good time but everybody has been texting over the last couple of days since then like, ‘Dude, she’s just incredible.’”
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