In fact, Dubai’s Fix Chocolate was the second most wanted product among the 25,000 travellers it surveyed, second only to Japanese candy. Korean skincare and French butter were among the other products people said they would travel for.
Of those surveyed, 17 per cent of people said they would travel to Dubai to try the chocolate, with travellers from Mexico (31 per cent), Korea (28 per cent), Singapore (20 per cent), Japan (18 per cent) and Sweden (18 per cent) the most likely to make the journey.
Dubai chocolate dupes
Naturally, with so much fanfare around Fix Dessert Chocolate, several dupes have cropped up – not just in Dubai, but around the world. In convenience stores around the UAE, you’ll find bars labelled as “Dubai’s Famous Chocolate” and similar products have even been spotted in the likes of Istanbul and the UK, as well as online stores like Amazon. However, Fix has been clear that the only place you can buy the original product is from Deliveroo, and there are no authorised resale sites.
Its popularity has also inspired several desserts across the city, with the likes of Chunk Bakehouse and Break by Mara creating chocolate cakes with the crunch pistachio knafeh filling.
A collaboration with Dubai royalty
Perhaps Fix Dessert Chocolate’s biggest seal of approval came from Dubai Crown Prince, Sheikh Hamdan bin Mohammed Al Maktoum (known as Fazza), who loved it so much, he launched a special collaboration with the brand (although it wasn’t publicly available to buy).
Announced in September, the special Fix x Fazza bar is made with halawat, an Arabic dessert made from sweet cheese. Posting about it on Instagram, Fix said: “Fix is deeply honoured to have crafted a one and only flavour in collaboration with His Highness Sheikh Hamdan, tailored for his personal taste and for the love of the special ingredient that is Emirati Halawat … At Fix, we always strived to represent the city of Dubai with pride as its original viral chocolate.”
First published on CNT ME
This post was originally published on here
