The disconnect between tourism-related industries and academia is a significant barrier to the development of the tourism sector in Ghana.
This gap hinders the transfer of innovative ideas and research findings that could be instrumental in propelling the sector forward.
For instance academic research might reveal insights into tourist behaviour, preferences, or market trends that are not being effectively communicated to or utilised by sector practitioners.
Some studies have highlighted issues such as reliance on out-dated colonial frameworks, and disparate (un-related) nature of literature on specific tourism sectors within Ghana, suggesting the need for more comprehensive and integrated studies.
Additionally, assessments of Ghana’s tourism development indicate mixed outcomes, with macro-economic gains not always translating into expected development benefits at local and individual levels.
These critiques suggest areas where tourism literature can improve to better support sustainable and inclusive growth in the sector.
Meanwhile, the dichotomy between the sector’s emphasis on immediate, practical outcomes and academia’s inclination towards long-term, theoretical research is a well-recognised contrast in the landscape of knowledge and innovation.
While the tourism sector, like any other sector(s), often prioritises quick results that can lead to product development and market competitiveness, academic institutions typically foster an environment where exploratory research and the pursuit of knowledge for its own sake are valued.
This fundamental difference can lead to challenges in collaboration, but it also opens opportunities for a symbiotic relationship, where the thoroughness of academic research can inform sector industries practices, and the efficiency-driven approach of the sector can introduce new dynamics into academic explorations.
Similarly, collaborative efforts such as sector-sponsored research, internships, and think-tanks can serve as conduits for knowledge exchange.
For instance, emerging research areas in gender-based research agenda on tourism and climate change and gender-sensitive value chain analysis can provide valuable information on demographics of tourism development and promotion.
In the case of the former, understanding and addressing the gender-specific impacts of climate change in the tourism sector is paramount and this will provide evidence-based recommendations for policy-makers and stakeholders to develop gender-responsive strategies and ensure men and women participate in and benefit from sustainable tourism practices while setting the stage for more effective action in the nexus of gender, tourism, and climate change.
Concerning the latter, there is the establishment of a framework for a comprehensive analysis of the tourism value chain from a gender-sensitive perspective.
The aim is to identify and address gender-based disparities within the tourism sector and ensure equitable participation and benefits for all stakeholders.
This gender-sensitive value chain analysis will serve as a vital tool for transforming the tourism sector into a more inclusive and equitable space.
By recognising and rectifying gender imbalances, the full potential of tourism can be un-locked and catalyse sustainable development.
Aligning the objectives and strategies of the tourism sector and academia will assist Ghana to un-lock the full potential of her tourism sector, which is vital for national development and economic diversification.
The integration of academic research into sector practice will also improve the competitiveness of Ghana’s destination and ensure its sustainability and resilience in the face of global challenges.
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