Pipe, a fintech company partnering with software platforms to deliver embedded financial solutions for SMBs, announced it has expanded its suite of products with the launch of Pipe Business Card1. With the Pipe Business Card, software and payments companies can now launch a new business card program for their customers without managing underwriting, capital markets, fraud, or credit risk on their own.
77% of SMBs are concerned about capital access2 and 55% of them have reported putting business-related expenses on a personal credit card just to get by3. SMBs need spend management solutions just like mid-market and enterprise businesses have access to today.
The Pipe Business Card is designed specifically for small to medium-sized businesses and is available as an embedded offering for Pipe’s software partners. It’s an SMB-friendly business card with up to 1.5% unlimited cash back4, up to 45 days to pay for day-to-day business expenses, and no annual fees. No personal guarantees or credit checks are required to apply for the card.
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A growing number of small businesses are obtaining capital in minutes through Pipe and its partners, based on their business performance, without the traditional lengthy and arduous application process. The launch of the Pipe Business Card is part of Pipe’s commitment to making capital and financial tools more accessible to SMBs that need them. The Pipe Business Card utilizes the same underwriting model as Pipe Capital, which is based on a customer’s revenue. It integrates directly into the software and payment applications SMBs use day-to-day. Pipe intends to roll out additional services through its partners over the next 12 to 18 months, such as spend management solutions for SMBs.
Pipe offers software companies numerous advantages when launching the Pipe Business Card to their customers, including:
- Speed to market – Pipe can help partners rapidly launch an embedded card program in days, not months.
- Tailored underwriting models – Pipe’s customized underwriting models can be calibrated for partners based on revenue data from their customer base to provide optimal access to capital.
- Comprehensive support – Pipe’s US-based customer success team handles all dispute management and resolution for partners.
“In the six months since we launched our embedded Capital, Pipe, and its partners, have helped to finance the dreams of tens of thousands of small businesses. We will continue to develop innovative products that remove the friction from their business,” said Luke Voiles, Chief Executive Officer, Pipe. “The Pipe Business Card is the logical expansion of our suite of capital services, and we expect it to have a meaningful impact on our customers, partners, and the overall SMB market.”
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