international fair, where she will promote Peru as a tourist and filming destination.
At the summit, tourism leaders will discuss key issues for the industry, the transformative potential of artificial intelligence and emerging technologies in the future of travel and hospitality, addressing the ethical implications of their implementation.
The event will also provide ministers with a platform to explore the potential of AI as a driver of innovation and to contribute to sustainable tourism development.
Peru has been participating in this fair since 1993. In the 2024 edition, it will present a stand that features national companies such as tour operators, hotels, airlines, and transport companies, where gastronomic exhibitions and presentations on destinations within Peru will be held.
For the trip, a meeting between the director of the British Museum and the minister of Foreign Trade and Tourism is expected to identify areas of collaboration, as well as a working meeting with British representatives from the tourism industry.
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