With kids having a big say in family travel, Dollywood’s “Dreamer in Chief” Dolly Parton has teamed up with Tennessee Tourism to spark excitement for the ultimate “Playcation” across Tennessee. Together, they’re inviting kids—and kids-at-heart—to design their perfect Tennessee adventure using the new Tennessee Playcation Kid’s Guide. Now available for pre-order at DollyPlaycation.com, the guide is packed with 90+ pages of imaginative ideas and inspiration to help families plan a memorable Tennessee getaway.
Hidden within some of these mailed guides will be ten special “Butterfly Tickets,” offering lucky winners a VIP Dollywood Experience. Recipients of these exclusive tickets will enjoy a VIP celebration at Dollywood’s 2025 season opening (marking its 40th season), complete with a two-night stay at one of Dollywood’s luxury resorts for a family of four, season passes to the park, a Dolly-inspired signed guitar, and a family activity pass for exploring more Pigeon Forge attractions.
“I love making dreams come true, and this is a chance for families to dream big and plan their ideal Tennessee vacation at one of my favorite places—Dollywood,” shared Dolly Parton. “I’m thrilled to be part of this adventure and help families make memories that last a lifetime. The Butterfly Tickets make it extra special, and I can’t wait for folks to find them!”
Available for free pre-order starting October 29 at DollyPlaycation.com, the Tennessee Playcation Kid’s Guide will arrive in mailboxes by November 25. This interactive guide features family-friendly activities and real destinations across Tennessee, turning trip planning into a fun, family-focused experience. Kids can even submit their own artwork for a chance to be displayed on a Tennessee-sponsored billboard!
With over 250,000 printed guides available upon request at TNvacation.com, the Playcation campaign—first launched in 2023—continues as a year-long initiative to engage families and inspire children to take an active role in planning vacations. The guide highlights over 45 family-friendly Tennessee attractions, including Dollywood, the Memphis Zoo, Tennessee Aquarium, Grand Ole Opry, and more.
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