Busan City and the Busan Tourism Organization are set to host the Busan MICE Roadshow 2024 in Bangkok, Thailand, from Oct. 5-7. This strategic initiative aims to promote the excellence of Busan’s MICE (meetings, incentives, conferences, and exhibitions) industry and attract medium to large-scale incentive tourists from Thailand.
The roadshow will see participation from fourteen MICE companies based in Busan, including hotels, travel agencies, and convention centers. These companies will engage in business consultation meetings and promotional sessions to highlight Busan’s capabilities as a global MICE city. Over 100 key figures from major Thai companies and the travel industry, including MICE managers, are expected to attend the event.
Bangkok, the capital of Thailand, serves as a political, economic, and cultural hub in the Asia-Pacific region. It is directly connected to Busan by air, making it a strategic location for this roadshow. In 2023, Thailand ranked second in the market for incentive travel to Korea, underscoring the importance of this initiative.
The roadshow is part of a broader effort by Busan City and the Busan Tourism Organization to establish a close network with key players in the Thai travel industry. The event is expected to enhance Busan’s competitiveness in attracting incentive events and strengthen MICE tourism exchanges between the two cities.
Park Geun-rok, director of Tourism and MICE at Busan City, expressed optimism about the roadshow’s potential impact. “We hope this event will enhance Busan’s competitiveness in attracting medium to large-scale incentive events from Thailand. We will continue to focus on attracting Thai incentive travel groups and strengthening MICE tourism exchanges between the two cities,” he stated.
Thailand, particularly Bangkok, is a major player in the MICE industry within the Asia-Pacific region. Known for its hospitality, infrastructure, and strategic location, Thailand is a preferred destination for MICE events. The historical ties between South Korea and Thailand, coupled with the ease of travel between Busan and Bangkok, further bolster the potential for successful MICE tourism exchanges.
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