The SAVTC project strengthens Australia-Vietnam tourism ties, with new reports and training programs enhancing travel insights and market growth.
Based on an agreement between Vietnam and Australia, the Australian Trade and Investment Commission (Austrade) implemented the Strengthening Australia-Vietnam Tourism Cooperation project (SAVTC). The report has been prepared for the purpose set out in the Consultancy and Commercial Research Proposal between Griffith University and Austrade.
Accordingly, the project implemented a number of remarkable activities: organising Vietnam – Australia Tourism Conference and bilateral meetings in Australia; developing Strengthening Australia-Vietnam Tourism Cooperation Report (by the Asialink Business hosted by the University of Melbourne); developing Australia-Vietnam Tourism Joint Data Project Final Report (hosted by Griffith Institute for Tourism); the online Micro-Certificate Course in Sustainable Tourism (hosted by The Western Australian, Technical, Vocational Education and Training (WA TVET); the Vietnam Host Program, a new addition to the suite of online training courses delivered by the Australian Tourism Export Council (ATEC);
Since the launch of “Invested: Australia’s Southeast Asia Economic Strategy to 2040”, Australia has been stepping up our efforts across Southeast Asia, and tourism with Vietnam is shaping up to be a huge success story. Cooperation between the Australian and Vietnamese governments have delivered benefits for both countries, with Vietnam becoming Australia’s fastest-growing inbound market and more Australians travelling to Vietnam than prior to the pandemic.
The Australian Government has provided funding for a number of initiatives designed to attract more visitors from Vietnam, including the Vietnam Host Program, a new addition to the suite of online training courses delivered by the Australian Tourism Export Council (ATEC). ATEC’s programs, which are designed by leading industry professionals, help Australian businesses understand the needs of Vietnamese travellers and how to attract them.
The latest reports prepared by Asialink Business and Griffith Institute for Tourism identify the potential for continued strong growth in two-way travel between Australia and Vietnam and provide businesses with insights and data to help inform their investments.
Australia’s Trade and Tourism Minister Don Farrell said, boosting tourism between nations was a key topic post the pandemic. Minister Don Farrell expressed his joy to see strong growth in visitors from Vietnam to Australia, which is supporting Australian tourism businesses to succeed and grow. “Tourism is a key component of our strong relationship with the fast-growing economies of Southeast Asia”.
Managing Director of ATEC Peter Shelley shared that the Vietnam Host Program gives Australian tourism businesses the tools they need to better understand and cater to Vietnamese visitors, helping them attract and engage with this growing market. “By taking part in the Vietnam Host Program, businesses gain valuable insights into the preferences and expectations of Vietnamese travellers, equipping them to offer tailored, high-quality, culturally relevant experiences that will drive future growth from this market”.
George is the News Feed Manager, Content Creator, and Social Media Manager at the TravelDailyNews network of online newspapers. At the same time, he is completing his studies in the Department of Business Administration at the Athens University of Economics and Business.
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