GTI, a tourism marketing and PR agency, has welcomed new talent and an expanded client portfolio as it gears up for 2025.
The agency has welcomed South America’s largest airline network, LATAM Airlines, back to its portfolio, having won a competition pitch for its PR account. It previously represented LATAM Airlines prior to 2021.
GTI will work closely with the airline, providing PR and consumer marketing services to drive awareness of the brand and inspire Aussies to explore South America. It will help with the relaunch of LATAM’s direct Sydney to Santiago route, as well as the upcoming increased frequency of direct flights out of Melbourne.
The agency is also celebrating the re-signing of Santa Monica Travel and Tourism, as well as Nashville Convention & Visitors Corp (NCVC).
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Both joined the agency’s client roster in 2023, and have renewed their partnerships with GTI across Australia and New Zealand.
The GTI team. (L-R): Mia Ingham, Thalia Aconley-Jones, Annabel Staines, Analisse Mammone, Sarah Anderson
GTI will deliver comprehensive sales, marketing, and PR services for Santa Monica, and PR for Nashville, to elevate each destination’s charm and experiences. It will aim to connect Aussies and Kiwis with the celebrate US states.
“2024 has been an incredibly successful year for much of the tourism industry,” said Sarah Anderson, founder and managing director of GTI.
“We are seeing air capacity return to pre-pandemic levels and Australians have more choice than ever before when it comes to holiday destinations, so our clients are turning to us to ensure they build awareness and preference in the Australian and New Zealand markets, and deliver campaigns that drive bookings.
“It’s been an exciting year with airlines launching new flight routes for a number of our destinations including Vanuatu, Texas, South America and Palau and off the back of these we’ve launched consumer campaigns across outdoor, radio, broadcast, digital, print and earned channels – we’re proud to have delivered results that drive real economic and social benefit to our clients’ destinations and businesses.”
The agency has also welcomed new talent to the team, as it prepares for a stellar 2025.
Thalia Aconley-Jones steps into the role of group account director and will lead the PR team, returning to the agency after a stint at History Will Be Kind.
Analisse Mammone also joins, as senior account manager, bringing valuable experience and a keen eye for luxury branding. She brings experience from FORWARD, STARK MATTHEWS, Fresh, Adhesive, TBWA, and more.
“We are excited for the year ahead and with these key hires joining our PR team, we have bolstered our luxury and activation expertise so expect to see some great work in 2025,” Anderson concluded.
GTI has also recently launched a new website providing tips on sustainable purchasing and B Corp certification, off the back of its recent certification.
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