Kerala TourismPavilion featured at the World Travel Market (WTM), the world’s leading travel-tourism trade fair, started attracting a steady stream of enthusiastic visitors since it opened in London on Tuesday, a statement from the Tourism department said here on Wednesday.
The WTM London is a premier trade fair that showcases top destinations as well as tourism buyers and sellers worldwide. The United Kingdom (U.K.) is one of the significant source markets for the Kerala tourism industry.
Set in a 110 sq m space, the Kerala pavilion has the theme “A Wonderful World” and celebrates the cultural diversity and art forms of the State. The stand also features live Kathakali and Mohiniyattam performances. Kerala Tourism is participating in the WTM-2024 with business partners from the State’s tourism sector. The pavilion will remain open for three days.
According to Minister for Tourism P.A. Mohamed Riyas, the State’s participation in the WTM will benefit its campaign to attract foreign tourists. “Kerala promotes the idea of a tourism destination suitable for all seasons. New destinations and innovative tourism circuits are being introduced,” he said. Based on the discussions at the trade fair, we expect more tourists from the U.K. visiting Kerala in the new season,” Mr. Riyas added.
As many as 11 tourism ventures from the State are participating in the WTM along with Kerala Tourism, including an Ayurvedic resort, four hotels and resorts, five tour operators, and a houseboat service provider. Kerala Tourism Development Corporation, Abad Hotels and Resorts, Alhind Tours and Travels, Cosima Holidays India, Eastend Hotels and Resorts, Krishnendu Ayurveda, Oscar Cruises, Pioneer Personalized Holidays, Santa Monica Tours and Travels, Travelkart India, UDS Group of Hotels, and Resorts make up the Kerala participation at the event.
Indian High Commissioner in London Vikram K. Doraiswamy inaugurated the pavilion. The trade fair will conclude on Thursday. Prominent visitors to the pavilion included Goa Tourism Minister Rohan Khaunte, Odisha Deputy Chief Minister Pravati Parida, and Mugdha Sinha, Director General, Union Ministry of Tourism.
Published – November 06, 2024 07:34 pm IST
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