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Urban mkts record 2.8% growth while rural mkts log 6% growth in Q2 of FY25
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Consumption doubles in rural mkts: Report
#New Delhi
Urban and rural markets have shown a sequential recovery in consumer demand and rural areas continue to surpass urban areas in volume growth across most regions of India, according to a report from data analytics firm NielsenIQ.
According to the latest NielsenIQ’s FMCG Quarterly snapshot, the Indian FMCG (fast-moving consumer goods) industry witnessed a 5.7% value-based growth and 4.1% volume growth on a 1.5% price growth in the July-September quarter.
“Urban consumption growth in Q2 was 2.8%, while rural growth increased to 6% from 5.2% in the previous quarter, 2X faster growth than Urban,” the report said.
Small and medium FMCG companies had a rebound after facing a decline in some quarters. They had faster growth helped by the food segment in comparison to large FMCG giants in terms of value and volume.PTI
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