Nine joint marketing initiatives have been secured by Abu Dhabi as the Gulf destination seeks to drive tourist numbers.
Collaborations include deals with Best at Travel (pictured), Destination2, Travel Republic, Luxury Holidays To, Kenwood Travel, Southall Travel, Trailfinders and Loveholidays.
The agreements support plans by the Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) to attract 39.3 million visitors by 2030.
The joint marketing programmes are set to bolster year-on-year hotel arrivals by showcasing the emirate’s experiences, from cultural heritage sites and family-friendly activities to natural retreats and luxury offerings.
Confirming the agreements at World Travel Market, international operations director Abdulla Yousuf said: “We’re pleased to be collaborating with leading travel operators to further Abu Dhabi’s growth across our priority source markets.
“This demonstrates our commitment to working closely with key travel trade partners to ensure Abu Dhabi remains at the forefront of the global travel ecosystem.
“These partnerships enable us to develop compelling experiences for visitors and increase Abu Dhabi’s visibility on an international scale.”
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