“Christmas Eve in Miller’s Point” Transcends the Holiday-Movie Genre

The Current Cinema“Christmas Eve in Miller’s Point” Transcends the Holiday-Movie GenreThe ensemble cast includes Michael Cera, Maria Dizzia, and Matilda Fleming.Illustration by María Jesús ContrerasSave this storySave this storySave this storySave this storyIt wasn’t on my list of likely occurrences that a nostalgic and sentimental holiday movie would provide some of the year’s sharpest characterizations on film and also boast a strikingly original narrative form. But this paradoxical blend turns out to make perfect sense in “Christmas Eve in Miller’s Point,” a finely crafted and achingly romantic memory piece, directed by Tyler Thomas Taormina. It’s set sometime in the two-thousands in the fictional Long Island town of the title, where members of a large Italian American family, the Balsanos, come together to celebrate the holiday. Written by Taormina and Eric Berger, who both grew up on Long Island and have been friends since middle school, the movie checks the genre’s boxes—long-awaited reunions and poignant separations, hearty festivity and romantic intimacy—but it does so in a way that provokes bracingly complex emotions and frames them in the snow-globe-like quotation marks of reminiscence.The clan’s matriarch, Antonia (Mary Reistetter), at whose house the Balsanos have gathered, is physically and mentally deteriorating, spending most of her time parked in an easy chair, offering wan greetings. The house teems with at least twenty family members—siblings, cousins, grandkids, other halves, and in-laws, ranging from toddlers to the elderly—plus some friends. Amid the revelry, fundamental relationships are drawn with a clarity that lays bare suppressed anguish, smothered disputes, and painful secrets. Antonia’s four grown children are gradually introduced. There is the poised and pensive Kathleen (Maria Dizzia), who’s there with her husband and two kids, one of whom, a teen named Emily (Matilda Fleming), biliously resents her. Kathleen’s sister, the energetic Elyse (Maria Carucci), is married to the flamboyantly domineering Ron (Steve Alleva), who cooks up the holiday feast while inveighing against the looming prospect of “chaos and insurrection.” Their brother Matt (John J. Trischetti, Jr.) is their mother’s caregiver, living in the house with his wife, Bev (Grege Morris). Matt instigates the film’s main conflict when he proposes selling the house and moving their mother into a nearby nursing home—a plan that surprises his sisters and enrages his brother, Ray (Tony Savino), a widowed blowhard with a hidden artistic streak.It’s a mark of Taormina’s audacious way with narrative architecture that the scene in which this conflict bursts forth—which includes the piquant detail of Ray yelling at Matt while on an exercise bike—is the movie’s only traditional scene of overt exposition and constructed argument. Mostly, Taormina proceeds in fragments and snippets, with exquisitely rapid touches of dialogue and behavior which bring to life a house that is full of stories and long-standing tensions. “Christmas Eve in Miller’s Point” is a drama of the individual and the group; it’s a coming-of-age tale about many ages but also a reckoning with the frustrations of adolescence, the many varieties of loneliness in adulthood, and the struggle to define oneself against the identity assigned by a tight-knit family.Taormina’s idiosyncratic artistry, which was evident in his first feature, “Ham on Rye” (2019), has now, in his third, developed into uninhibited cinematic self-assertion. “Christmas Eve in Miller’s Point” bolsters my belief that a great movie usually reveals itself quickly, in its first scenes and even in its first shots. The film’s distinctive combination of sharp, nuanced writing and enticingly original visual compositions grabs the viewer almost instantly. In moments seemingly caught on the fly, characters flit through the house and out of it, meeting and separating, sharing laughs and exchanging confidences, giving voice to dreams and troubles in casual remarks and offhand gestures. The cinematographer, Carson Lund, festively ornaments the screen with points and streaks of color and light, and his drifting camera conjures murmurs of the past, recalling shots in classic memory films by Max Ophüls and Alain Resnais.Taormina punctuates the familial drama with several spectacular set pieces, such as a festive meal at which an elderly woman named Isabelle (JoJo Cincinnati) delivers a loving litany of the departed; a scene of teary-eyed melancholy in which the family turns off the lights and watches home movies; and a Christmas Eve tradition in which the family joins neighbors to watch the local fire department’s procession of fire engines festooned with Christmas decorations. Yet even such large-scale pageantry gives rise to brisk strokes of high drama, as when Emily unleashes adolescent hostility at the dinner table or when Kathleen becomes the bearer of a burdensome secret.Meanwhile, at the edges of the action, the movie features micro-incidents of the sort that burrow deep in the mind, a whole box of madeleine moments in the making: a bunch of kids playing video games in the basement realize that the family iguana is missing, and one goes into a dark storage room to look for it; a waggish guest finds Isabelle asleep in a stair lift and presses a button to send her gliding downstairs unawares; Ray, on the patio, talks business into a landline with a very long cord; Ron declares that society is “survival of the fists,” a malapropism that he reinforces by putting up his dukes; Kathleen tries to cheer up an ailing boy with a little dance of uninhibited joy.The overwhelming profusion of incidents and details, of sidelong glances in crowded frames and notable actions occurring in the background, is reminiscent of Wes Anderson’s films. Taormina’s ornamental sensibility is far less artificial—he adorns a largely realistic cinematic world with seemingly spontaneous touches and serendipitous observations—but, as with Anderson’s work, the movie should be viewed at least twice to be truly seen: the action moves fast, its connections are implicit, and the talk is brilliantly epigrammatic, leaving viewers to look back and catch up while risking missing out on new pleasures as they speed along.Taormina, like Anderson, also encourages a distinctive mode of performance. Few of the actors in the Balsano clan have long résumés—Dizzia is the most prominent, and her attentive, eloquent performance deftly meshes with Fleming’s, as Emily—but Taormina’s perceptive direction grants everyone moments in the spotlight. The movie seems to create actors along with characters.“Christmas Eve in Miller’s Point” pivots on a twist of sorts that’s too good to mention but also too good not to. Emily and a cousin, Michelle (Francesca Scorsese), who’s a little bit older and a little bit bolder, sneak out of the house to meet their friends and take a car ride that Kathleen has forbidden. With this leap into the unknown, the movie instantly becomes a story of teen-age discovery, by turns passionate, tender, and goofy. It begins with a comedic wink at a young driver’s inexperience, and includes the motormouth intellectualism of a local boy, Craig (Leo Hervey). In an extended sequence of late-night snacks and seductions at a bagel shop, featuring a memorable cameo by Elsie Fisher, Craig’s smarty-pants riffs take on an earnest weight as Emily deems Christmas gifts “capitalist propaganda” and ponders what to do with hers. As the night progresses from jollity to intimacy, Taormina discovers wondrously discreet and delicate visual correlates for teen lust, including at its most fumbling. (The end credits give a sense of the comedy of the teens’ tussles, listing such characters as Bubble Gum Gal and Kiss-Marked Dope.)At this point, the story brings Emily and the other teens into contact with two other groups—three postadolescent slackers who hang out at a graveyard, sullenly smoking (the most voluble of whom is played by Sawyer Spielberg), and two police officers with the misfortune of working on Christmas Eve (played by Michael Cera and Gregg Turkington). They provide a sense of a wider world that may look absurd to the teens—they mock yet fear the slackers and hardly notice the sad-eyed officers—but which for Taormina, older and wiser, is full of pathos. (This is perhaps laid on a bit thick, these older characters’ identities subordinated to the meaning that Taormina assigns them.)Those streaks of exaggerated melancholy in the grubby ordinariness of suburban life don’t detract from the exalted tone of Taormina’s suburban reveries. “Christmas Eve in Miller’s Point” is a drama of gimlet-eyed nostalgia. An image of Emily taking refuge in the woods at night connects her teen life with the grandeur of classic-era melodrama, and few movies ever tap the kind of intense emotion that Taormina stirs with a bag of dumpster-dived bagels. Without losing sight of what’s banal and petty in suburban life, he imbues it with a sense of grace that emerges both from personal relationships and from the aesthetic of daily life—transcendence despite itself. ♦

Abu Dhabi signs up operators for tourism push

Nine joint marketing initiatives have been secured by Abu Dhabi as the Gulf destination seeks to drive tourist numbers.Collaborations include deals with Best at Travel (pictured), Destination2, Travel Republic, Luxury Holidays To, Kenwood Travel, Southall Travel, Trailfinders and Loveholidays.The agreements support plans by the Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) to attract 39.3 million visitors by 2030.The joint marketing programmes are set to bolster year-on-year hotel  arrivals by showcasing the emirate’s experiences, from cultural heritage sites and family-friendly activities to natural retreats and luxury offerings.Confirming the agreements at World Travel Market, international operations director Abdulla Yousuf said: “We’re pleased to be collaborating with leading travel operators to further Abu Dhabi’s growth across our priority source markets.“This demonstrates our commitment to working closely with key travel trade partners to ensure Abu Dhabi remains at the forefront of the global travel ecosystem.“These partnerships enable us to develop compelling experiences for visitors and increase Abu Dhabi’s visibility on an international scale.”

Carbon be gone! How this new tech is working to slow global warming

WASHINGTON — When it comes to global warming, carbon dioxide tops the list of gases contributing to it. NASA has identified it as the primary heat-trapping gas in our atmosphere.
Now, new technology by Climeworks could help reduce carbon dioxide levels with the “Mammoth,” a direct air capture system. At first glance, the Mammoth looks like something out of a sci-fi movie, but it’s a very real piece of technology.
This giant air vacuum is designed to extract carbon dioxide from the air to help slow down global warming. Here’s how it works: air is drawn in and passed through a filter that traps the carbon dioxide particles. Once the filter is full, the collector closes and heats up to 212 degrees Fahrenheit, forcing the carbon out. The captured carbon is then stored underground, where it will eventually solidify into rock.
Climeworks currently operates the Mammoth in Iceland, and once it’s fully operational, they estimate it will capture 44,000 tons of carbon dioxide per year.
Climeworks also has carbon capture projects in the U.S., with headquarters in Austin, Texas, and a team in Washington, D.C. Meanwhile, Virginia and Maryland are exploring their own carbon capture solutions. In Maryland, legislators have proposed a carbon capture bill, while scientists in Virginia, including those at the University of Virginia, are scouting locations across the state to determine where carbon capture could be most effective.

Carbon be gone! How this new tech is working to slow global warming

WASHINGTON — When it comes to global warming, carbon dioxide tops the list of gases contributing to it. NASA has identified it as the primary heat-trapping gas in our atmosphere.
Now, new technology by Climeworks could help reduce carbon dioxide levels with the “Mammoth,” a direct air capture system. At first glance, the Mammoth looks like something out of a sci-fi movie, but it’s a very real piece of technology.
This giant air vacuum is designed to extract carbon dioxide from the air to help slow down global warming. Here’s how it works: air is drawn in and passed through a filter that traps the carbon dioxide particles. Once the filter is full, the collector closes and heats up to 212 degrees Fahrenheit, forcing the carbon out. The captured carbon is then stored underground, where it will eventually solidify into rock.
Climeworks currently operates the Mammoth in Iceland, and once it’s fully operational, they estimate it will capture 44,000 tons of carbon dioxide per year.
Climeworks also has carbon capture projects in the U.S., with headquarters in Austin, Texas, and a team in Washington, D.C. Meanwhile, Virginia and Maryland are exploring their own carbon capture solutions. In Maryland, legislators have proposed a carbon capture bill, while scientists in Virginia, including those at the University of Virginia, are scouting locations across the state to determine where carbon capture could be most effective.

BP 180: Daniel Balaji and Tanya Ravichandran’s new film poster out

BP 180 is the title of the upcoming Tamil film starring actor Tanya Ravichandran and late Daniel Balaji in the lead roles. The film look was released by the makers on social media on Friday.BP 180 first look unveiledA new film is set to release. Titled BP 180, the film stars Daniel Balaji and Tanya Ravichandran in the lead roles. The film is written and directed by JP. BP 180’s first look poster was unveiled, which shows the lead actors, with electrocardiogram running horizontally over their faces. The technical crew consists of Ghibran scoring the music, while Ramalingam has cranked the camera. Elayaraja has edited the film. BP 180 is produced by Atul M Bosamiya with Pratik Chhatbar serving as co-producer.A release date for the film is yet to be announced by the makers. From the looks of the poster, BP 180 is expected to be a medical thriller. It is to be noted that Daniel Balaji who appeared in negative roles and most famously known for his role as the antagonist in the Kamal Haasan-starrer Vettaiyaadu Vilayaadu, died earlier this year after suffering cardiac arrest. He was 48. Notably, BP 180 would be one of his last films which he worked on before his demise.
Where to watch Tanya Ravichandran’s last film on OTTTanya Ravichandran was last seen in thriller drama Rasavathi. If you would like to watch the film, it is available for streaming on Aha Tamil and OTTplay Premium app. Directed by Santhakumar, the movie follows the story of a Siddha doctor played by Arjun Das, a hotel manager (Tanya Ravichandran), and a police official played by Sujith Sankar.
The film was shot by cinematographer Saravanan Ilavarasu, with music by Thaman. VJ Sabu Joseph has edited the film, with Yugabharathi penning the lyrics. Rasavathi is backed by Santhakumar under the banner DNA Mechanic Company, with Saraswathi Cine Creation serving as the co-producer.

BP 180: Daniel Balaji and Tanya Ravichandran’s new film poster out

BP 180 is the title of the upcoming Tamil film starring actor Tanya Ravichandran and late Daniel Balaji in the lead roles. The film look was released by the makers on social media on Friday.BP 180 first look unveiledA new film is set to release. Titled BP 180, the film stars Daniel Balaji and Tanya Ravichandran in the lead roles. The film is written and directed by JP. BP 180’s first look poster was unveiled, which shows the lead actors, with electrocardiogram running horizontally over their faces. The technical crew consists of Ghibran scoring the music, while Ramalingam has cranked the camera. Elayaraja has edited the film. BP 180 is produced by Atul M Bosamiya with Pratik Chhatbar serving as co-producer.A release date for the film is yet to be announced by the makers. From the looks of the poster, BP 180 is expected to be a medical thriller. It is to be noted that Daniel Balaji who appeared in negative roles and most famously known for his role as the antagonist in the Kamal Haasan-starrer Vettaiyaadu Vilayaadu, died earlier this year after suffering cardiac arrest. He was 48. Notably, BP 180 would be one of his last films which he worked on before his demise.
Where to watch Tanya Ravichandran’s last film on OTTTanya Ravichandran was last seen in thriller drama Rasavathi. If you would like to watch the film, it is available for streaming on Aha Tamil and OTTplay Premium app. Directed by Santhakumar, the movie follows the story of a Siddha doctor played by Arjun Das, a hotel manager (Tanya Ravichandran), and a police official played by Sujith Sankar.
The film was shot by cinematographer Saravanan Ilavarasu, with music by Thaman. VJ Sabu Joseph has edited the film, with Yugabharathi penning the lyrics. Rasavathi is backed by Santhakumar under the banner DNA Mechanic Company, with Saraswathi Cine Creation serving as the co-producer.

Prabhas signs up for 2 more films with Salaar makers after Shouryanga Parvam

Telugu superstar Prabhas, who is currently committed to do a second film with Hombale Films, is set to extend his work relationship with the production house. The collaboration includes Salaar Part 2 and two additional back-to-back films thereafter, which represents the largest deal between an actor and a production house to date, marking a transformative chapter for both Prabhas and Hombale Films.The banner has not set a timeline for these ventures, as Prabhas will return to the set of Salaar only after Prashanth completes his commitment on his film with Jr NTR. Salaar: Ceasefire was the upgraded remake of Prashanth’s directorial debut Ugramm. Four films, including the upcoming three projects, with Prabhas underlines the confidence both parties have in this collaboration.
Hombale Films’ big plans for the entertainment industry
In December 2022, during the success celebrations of Kantara, Hombale Films had announced its intention to invest a whopping Rs 3,000 crore in the entertainment industry over the next 5 years. The production house has Kantara: Chapter 1 in the making currently. Salaar Shouryanga Parvam is likely to be its next big venture. Considering that Salaar Ceasefire was reportedly made at a Rs 300 crore budget, 3 more films with Prabhas will take a sizeable bite out of their proposed investment plans.Vijay Kiragandur, Founder of Hombale Films, commented on the collaboration, “We believe in the power of storytelling that transcends borders. Our collaboration with Prabhas is a step towards crafting timeless cinema that will inspire and entertain for generations to come.”
Prithviraj Sukumaran and Prabhas in Salaar – Part 1Apart from Kantara Chapter 1 and Salaar Part 2, the production house is also looking at getting Rocking Star Yash back in the fold for KGF: Chapter 3 at some point. The banner had announced collaborations with Sudha Kongara and Prithviraj Sukumaran a while ago, but these are yet to go on floors.

Prabhas signs up for 2 more films with Salaar makers after Shouryanga Parvam

Telugu superstar Prabhas, who is currently committed to do a second film with Hombale Films, is set to extend his work relationship with the production house. The collaboration includes Salaar Part 2 and two additional back-to-back films thereafter, which represents the largest deal between an actor and a production house to date, marking a transformative chapter for both Prabhas and Hombale Films.The banner has not set a timeline for these ventures, as Prabhas will return to the set of Salaar only after Prashanth completes his commitment on his film with Jr NTR. Salaar: Ceasefire was the upgraded remake of Prashanth’s directorial debut Ugramm. Four films, including the upcoming three projects, with Prabhas underlines the confidence both parties have in this collaboration.
Hombale Films’ big plans for the entertainment industry
In December 2022, during the success celebrations of Kantara, Hombale Films had announced its intention to invest a whopping Rs 3,000 crore in the entertainment industry over the next 5 years. The production house has Kantara: Chapter 1 in the making currently. Salaar Shouryanga Parvam is likely to be its next big venture. Considering that Salaar Ceasefire was reportedly made at a Rs 300 crore budget, 3 more films with Prabhas will take a sizeable bite out of their proposed investment plans.Vijay Kiragandur, Founder of Hombale Films, commented on the collaboration, “We believe in the power of storytelling that transcends borders. Our collaboration with Prabhas is a step towards crafting timeless cinema that will inspire and entertain for generations to come.”
Prithviraj Sukumaran and Prabhas in Salaar – Part 1Apart from Kantara Chapter 1 and Salaar Part 2, the production house is also looking at getting Rocking Star Yash back in the fold for KGF: Chapter 3 at some point. The banner had announced collaborations with Sudha Kongara and Prithviraj Sukumaran a while ago, but these are yet to go on floors.

“All subscription models are from Satan and there is a special place in hell for those people in charge that went for this business model”: Are music software subscriptions really as bad as some people say?

DisclaimerNote: This opinion-based, long-read format allows a range of writers a platform to speak about the topics that are important to them. Their views are their own and do not necessarily reflect the views of MusicRadar as a whole. Adam DouglasMost of us probably don’t remember entering this maze and yet here we are, stuck paying monthly and yearly for plugins that we will never own – and may not even be using all that much. It used to be that if you wanted a plugin, you paid for it all up front. If you couldn’t afford it, you saved up, bought a cheaper alternative, or downloaded a freeware plugin that could do broadly the same thing.As I write, it’s 2024 and the amount of subscription plugin packages is through the roof. Almost every company, from mega-conglomerates down to scrappy independent developers, now offer some kind of subscription package. Whether single instrument, plugin bundle or monthly sound subscription, it’s becoming increasingly rare to find a company that doesn’t offer some kind of monthly payment plan.Access to some of the best music-making software is (technically) now more affordable than ever – and yet few seem to love what the market has become.“All subscription models are from Satan and there is a special place in hell for those people in charge that went for this business model”, said YouTuber Espen Kraft when asked his opinion on subs, adding: “I loathe them”.Native Instruments offers up to 150 plugins via its 360 subscription service (Image credit: Native Instruments)How did we get here?Many of the producers who responded to our call on social media felt the same as Espen, with varying degrees of vitriol.Steve Heithecker, Senior Instructor and Student Advisor at music production school Pyramind Institute, confirmed this sentiment. “I think the dislike of subs is almost universal”, he noted. “While it’s true that older musicians vociferously dislike them, most of our younger demographic feels the same way. I’ve not known too many folks that actually speak up to either defend this model or support it”.A few developers found out about this lack of support the hard way when they abruptly changed to a subscription-only payment model. Waves Audio was forced to back pedal on its sub-only Waves Creative Access after its announcement was met with a massive backlash. Minimal Audio too suffered the wrath of the internet when its subscription-only flagship synth Current debuted, soon reversing its decision. More recently VCV Rack got some blowback for its subscription plan, VCV+, chiefly for the pricing, which exceeds the perpetual license price within eight months.Want all the hottest music and gear news, reviews, deals, features and more, direct to your inbox? Sign up here. How did it come to this? Back in 2007, when Netflix was still sending out DVDs in the mail and sample packs were purchased one at a time, entrepreneur Tien Tzuo predicted that subscription pricing for consumer goods could someday become a thing. To service these future companies, he launched Zuora to handle billing and other infrastructure for companies operating on a recurring revenue model.Minimal Audio reversed the decision to make their debut synth, Current, a subscription-only product (Image credit: Minimal Audio)Types of subscription serviceThere are now three basic types of subscription service in play: replenishment, curation and access. The vast majority of plugin subs fall into the access category. Take Splice, for example. Launched in 2013, it was one of the first companies in the music production sector to adopt the sub model. Splice has a massive library of samples and grants you use of it – access – for maintaining a subscription. Roland Cloud, UAD Spark, FL Cloud and most others have similar models. What you get access to may be different, but the gate-keeping approach remains the same.And it’s not going away anytime soon, either. On its most recent ‘State of the music creator economy’ report, business analyst MiDIA noted that subscriptions “will become far more prevalent … up from a quarter of software, sound and services revenues in 2022, to nearly a third in 2030”. This is despite more general macro-economic pressures like inflation and a rising cost of living. The reason? More people are making music all the time. And developers are keen to make these newbie producers into long-term customers.“More music is being released today (in a single day) than was released in the calendar year of 1989”, music business economist Will Page, former Chief Economist of Spotify and UK performing rights agency, PRS for Music, told us. That is an incredible fact. Let this sink in: more new music is generated in a single day now than in an entire calendar year just a few decades ago. “And more of that music is being done by artists themselves”, Page continued, “meaning there’s even more demand for music production software”.MiDIA’s findings support this. In 2022, there were 75.9 million music creators, a 12 percent increase over the previous year.Roland Cloud gives subscribers access to a whole catalogue of virtual classics (Image credit: Roland)However, the analyst projects that that number will balloon to 198.2 million people by 2030, fuelled in part by a rise in what it calls consumer-creators. “Consumer-creators transformed photography (Instagram) and videography (TikTok); music will be next”, the analyst predicted in a blog post. Think music for social media, and not streaming, with songs directed at following fans rather than a more traditional audience. “Not only will casual music creation become mainstream, it will trigger an unprecedented widening of the music creator economy funnel”.One way that software developers will be able to tale advantage of this “unprecedented widening of the music creator economy funnel” is with subscription services. Companies like subscription models for four reasons (as outlined by B2B subscription management company, Recharge). 1: Sustainability – Recurring revenue makes for a stable business environment.2: Long-term relationships – Regular payments help foster customer loyalty.3: Predictability – “This model helps companies make more accurate growth predictions, forecasts, and predictions around performance metrics,” said Recharge.4. Flexibility – Having a subscription model makes the business more adaptable to customers’ needs.UAD Spark offers the full collection of UAD plugins (Image credit: Universal Audio)Why are subscription services attractive to companies? When asked why subscriptions may be attractive to companies, Jennifer Hruska, Assistant Chair, Electronic Production and Design at Berklee College of Music, referenced points one and three: “For companies, the primary reason is likely because it provides a more stable revenue stream than one-time sales. When I owned my software plugin company SONiVOX, it was typical for us to release a plugin and see a large initial peak in sales but then have it steadily drop off. In addition, you never knew how popular a particular plugin was going to be so predicting the revenue was difficult. Subscription models, on the other hand, can smooth out that revenue stream and allow cash flow and business planning to be more consistent”.Steve Heithecker of Pyramind Institute has a slightly more cynical take on it: “Software companies have followed the lead set by Wall Street. Recurring revenue is very sexy right now. Everyone wants in on it. People often also forget they have the subs and then it’s a bit like free money for these companies when they auto renew”.To wit, Zuora once said, “At the heart of the subscription economy is the idea that customers are happier subscribing to the outcomes they want, when they want them, rather than purchasing a product with the burden of ownership”.But do any of us really think of ownership as a burden? Companies may want to believe that but most consumers will tell you the opposite. A recent AskReddit discussion on ‘What quietly went away without anyone noticing’ brought-up some opinions on the subscription-model paradigm. A user called jaxiti1264 said: “Ownership. We used to pay money and then the thing actually belonged to us. Now everything is rented or leased. Everything is sold ‘as a service’. Music as a service. Movies as a service. Software as a service. Even printer ink as a service. We spend and spend and in the end we hold nothing in our hands”.Subscription fatigueThis loss of ownership of plugins feels almost like an existential conundrum, with the very thing that helps make real our passion – the tools we use to make our art – denied us without a monthly fee. Unable to make a payment? Your music is now held hostage by the plugin company until you can scrape up the means to pay the ransom. It’s no wonder many feel so strongly about the subscription model.Another issue that producers are facing is subscription fatigue. With more and more facets of daily life heading towards a subscription model – music, movies and television, Amazon Prime, groceries, and on and on – piling on music production subs can feel like a real stressor.Sharooz Raoofi is the head of indie software developer Wavea and beat marketplace Wavetick. Neither outfit currently offers a subscription payment option. “I believe there is demand for a subscription model in both ventures,” he told us, “but I also think our pricing is significantly lower than that of our competitors – we do this deliberately – in order to encourage upfront sales. We’re also conscious of the sheer volume of subscriptions available to creators now. It does at times feel disingenuous to add yet another to the pile, given how many offerings sit idle.”Greg Portell, lead partner at Kearney, a global consumer practice of strategy and management consulting firm, told Forbes, “In a highly inflationary world, (consumers) are going to have to cut their budgets somewhere so those automatic purchases are not so automatic anymore and become much more discretionary.”When faced with whether to buy food or pay for another month of access to plugins, it’s the plugins that are probably going to suffer – and possibly even lead to dissatisfaction with the software developer for ‘trapping’ them in a subscription in the first place. And data shows that subscribers tend not to downgrade plans, they just cancel outright.It’s clear that we need something beyond just ‘access’. Looking back at those four reasons for adopting subscription models, it seems that companies are not adequately leveraging reason number four: flexibility. Most plugin companies have yet to pivot away from the basic access model – and with fatigue and resentment on the rise, it might be time for developers to take another look at that.Sharooz Raoofi: “Developers need to be sensible with their pricing” (Image credit: Press)According to Zuora, the folks that kicked this all off to start with, the subscription model is not over, it’s just “entering a new phase.” Like MiDIA, who sees subscriptions expanding to occupy a third of all plugin revenue by the end of the decade, Zuora also predicts renewed subscriber growth. But to achieve this, companies also need to get past a high-price model.“Customers have outgrown this first wave of services,” the company said, “As businesses are looking for a way to navigate this inflection point, some are doing one absolutely wrong approach: Reacting by raising prices. That isn’t sustainable and could actually make matters worse.”Raoofi, a big believer in keeping prices affordable, echoed this sentiment. “Developers need to be sensible with their pricing. It’s simple business economics that is often overlooked, particularly by legacy companies and bigger corporations. I can’t remember the last time I spent more than $100 on a plugin and I buy a lot of software!”Instead, Kuora advises companies to consider offering more than just basic access: “(This) can take shape in numerous ways, including bundling and unbundling subscriptions, offering consumption-based pricing alongside subscription models, one-off top-ups, freemium products, and per-use credit systems.”Not all of these suggestions may be applicable to music software. Offering perpetual licenses alongside subscription models, however, remains attractive to users.Why rent-to-own is a solutionEven better is a model that already exists but remains largely untapped: pay-to-own. This lets customers essentially subscribe to a piece of software while also working towards outright ownership, a big sticking point in this whole equation.“Broadly I think it’s positive to offer an option to buy plugins on a subscription model,” said Sharooz. “I do think some form of ownership/drawing down a balance toward the overall cost of the product is essential, otherwise you’re paying merely for access and end up with a hefty bill over the years.”Rent-to-own is the best of both worlds – for customers as well as developers. Customers can pay a little at a time and work towards all-important ownership while developers get the stability and predictability having regular payments brings.This is the model that Minimal Audio switched to with Current, giving you store credit in an equal amount to money paid in a subscription, and it seems to have made many customers very happy. Splice also offers a number of software titles as rent-to-own, including Xfer Records’ popular Serum along with plugin titles from Arturia, iZotope, Korg, and more.The time to get this balance right is now. If economists’ predictions come true, more than 100 million new cash-carrying producers will be joining our ranks by the year 2030. Developers, do you want them to love you or hate you?“As far as the future goes,” summed up Steve Heithecker, “I would think that if companies don’t listen to their user base, their software will be pirated. The old days will come back. I also think there will be a market for companies that promote a straight-up purchase to stand apart. There are a few now but that could increase if the backlash continues.”