Tempers flare during GVB board meeting on tourism recovery plan

Travel

Sparks flew at the start of the Guam Visitors Bureau board of directors meeting on Thursday, where GVB’s president lost his temper over the Guam Recovery Plan released two weeks ago and accused the chair of bullying.GVB President Carl Gutierrez took offense at statements made by board Chair George Chiu, who disapproved of statements Gutierrez made recently in a letter to Guam Economic Development Authority Administrator Melanie Mendiola, in which he laid blame on local businesses for the stagnant tourism economy because of the inability to live up to GVB’s marketing efforts.“We are supposed to be working together in a cooperative environment and spirit and to see that not happening as the chairman of the board is disappointing for me and to see the exchanges that happened, especially in regards to the tourism sector and tourism industry. We’re the Guam Visitors Bureau, our job is to promote tourism and to see some of the comments that are being made in the media regarding that the businesses in this industry are undermining the efforts of the GVB management to improve tourism is really very disappointing, sir,” Chiu said to Gutierrez.Chiu referenced statements Gutierrez made that GVB has “fielded” many negative comments about “old and tired hotel facilities, poor food quality, high restaurant prices for value and service, and deplorably maintained retail and restaurant facilities.”But Chiu shared some of the challenges that even hotels with money face.“We have Pika best … Tsubaki, the No. 1 hotel voted by Pika’s Best has to shut down their buffet, dinner buffet twice a week. We have Crowne Plaza Hotel, voted the No. 2 hotel in Guam by Pika’s Best, having to shut down their buffet three times a week. Both of these hotels have invested millions of dollars into the hotel industry, and they’re shutting down their dinner buffet, not because of lack of financial investment, because of lack of tourists,” the chair stressed.Two weeks ago, a Guam Recovery Plan put forth by a collective of tourism executives and industry professionals and organizations was shared during a board meeting, which was attended by Gov. Lou Leon Guerrero, who asked that the board and management work to incorporate the Guam Recovery Plan into GVB management’s Tourism Recovery Plan.Gutierrez took issue with the GVB board presenting the Guam Recovery Plan that didn’t involve the management.”Many of you in the industry are sitting here, why the hell do you need (Mark) Baldyga to come in here and give you a plan when you should be developing the plan, you guys all in the industry,” Gutierrez said. “You, the board of directors, tell us what you want. You don’t take somebody from out in the street and say, ‘here, take this,’ it’s an orchestrated thing.”A heated Gutierrez yelled at Chiu, who said board members are not children to be yelled at, and attempted to establish order during the meeting, but Gutierrez was not finished speaking.“You were yelling, what’s wrong with you, you started the yelling. … You’re not going to bully me, none of these guys from the outside is going to bully me. You know that I protect the people’s resources,” Gutierrez said.“We made it very clear that that report was to view as a benchmark for you and your team to come up with to help you and the management,” Chiu said, noting that no one was bullying Gutierrez.GVB Vice Chair Joaquin Cook was assigned to the Tourism Recovery Task Force. Although he was not present at the meeting, he noted that he could “feel the heat and passion in the room.”“I just wanted to say in response to the report, the report was authored by a group. It wasn’t just one individual. It’s authored by a group of tourism executives and businesses and representatives of the entire industry who have vast experience, many years of experience, to contribute their ideas and their expertise. So, we welcome that help,” Cook said.Based on his understanding that Leon Guerrero wants the recovery plan to be a community effort, Cook said he planned a meeting with select stakeholders.“It was simply to get all of the stakeholders together to offer a plan to move forward. It wasn’t to force one plan down the road of another, or to accept one plan over another. It was to get everyone to work together and to contribute jointly to a plan that was going to be the best plan, to get our efforts,” Cook said.But that meeting never happened, according to Cook, who noted that GVB management didn’t want to come to the table.Chiu took offense at Gutierrez’s remarks that the board was attacking GVB management.“All of my comments coming in here, the purpose to say that we were asked by the governor to cooperate and work, the recovery committee was supposed to be led by the board of directors. There was a recovery committee chosen during our last meeting two weeks ago that was tasked to work with the management of GVB,” Chiu said.The Guam Travel and Tourism Association, in response to Gutierrez’s statements, told the Guam Daily Post, “Blame doesn’t feed families; doesn’t save jobs; nor does it protect hard-earned commercial investments for our island, at a time where there is an abundance of investment opportunities elsewhere. The numbers don’t lie.”“Real private sector jobs have been lost. Real businesses have been closed. Real citizens have been hurt. Guam’s problematic tourism recovery warrants nothing less than the serious, focused attention of key players in both sectors. The Guam Visitors Bureau ultimately works for Guam taxpayers and is therefore accountable to taxpayer concerns. As such, GVB’s mandate is to respond effectively to taxpayer concerns,” GTTA Chair Jovyna Lujan said.Lujan expressed that the GTTA stood ready to assist GVB.The GVB Recovery Plan has been eagerly anticipated by stakeholders such as former GVB Chair Mark Baldyga, who, although he was the subject of Gutierrez’s outburst, was excited to see what would be put forth.“However they feel comfortable is perfectly fine. If they prefer to take a situation report and keep their existing marketing plan and pull it together into sort of their version of things, I think that’s terrific and we are excited to see what they present,” Baldyga told the Post. “I think it’s really important that’s not the final step because the whole intent is to have a collaborative approach.”During the GVB meeting the board chose to allow time to review GVB’s proposed recovery plan and discuss it in the next board meeting on Nov. 21.

Top 10 Recent Books on Indonesia

Arts & Culture, Books

Who reads books anymore? Let alone magazines crammed with undisclosed and unreadable advertorials generated by ChatGPT.With global stupidity soaring (evidenced by recent election outcomes) and attention spans plummeting thanks to smartphone addiction, it’s high time to start getting more cerebral. Here’s a look at some of the best recent publications on Indonesia.The Last Whalers The Last Whalers (2019)By Doug Bock ClarkSubtitle: Three Years in the Far Pacific with a Courageous Tribe and a Vanishing Way of LifeSome foreigners can spend years in Indonesia and never experience much beyond the confines of urban Java and over-developed tourist traps. Doug Bock Clark, an American investigative journalist, takes readers off the beaten track to the coastal village of Lamalera on Lembata Island, part of East Nusa Tenggara province. Here, he immerses them in the struggles and resilience of a community whose whaling traditions and unique way of life are being eroded by modernity and development. There’s very little sermonizing or editorializing, as Clark wisely keeps himself out of the narrative.We Have Tired of Violence We Have Tired of Violence (2022)By Matt EastonSubtitle: A True Story of Murder, Memory, and the Fight for Justice in IndonesiaMunir, one of Indonesia’s top human rights activists, came to prominence in 1998 by exposing the Indonesian Army Special Forces’ policy of abducting and torturing pro-democracy activists during the final year of the Soeharto regime. Some of the victims never reappeared. Munir himself was murdered in September 2004, just before the second round of a presidential election that pitted the incumbent, Megawati Soekarnoputri, against former general Susilo Bambang Yudhoyono. The product of 10 years of research, Matt Easton’s book shows how human rights abusers try to recast themselves as heroes, and how a culture of institutional cowardice and intimidation shields the masterminds from punishment.The Coalitions Presidents Make The Coalitions Presidents Make (2023)By Marcus MietznerSubtitle: Presidential Power and Its Limits in Democratic IndonesiaGerman-born Marcus Mietzner first visited Indonesia as a teenager and later moved to Australia, becoming a leading academic on Indonesian politics. With access to high-level sources, he tells the juicy inside stories behind the transactional nature of Indonesian political power. He contends that the two decades of coalitional presidencies under Susilo Bambang Yudhoyono and Joko Widodo maintained stability while weakening democracy. It will be interesting to see if this theory holds under Indonesia’s newest president and whether coalition-building or other factors will further challenge democracy.Bandit Saints of Java Bandit Saints of Java (2019)By George QuinnSubtitle: How Java’s eccentric saints are challenging fundamentalist Islam in modern IndonesiaGeorge Quinn, whose indispensable The Learner’s Dictionary of Today’s Indonesian (1999) has been a mainstay on my desk for over a decade, retired from leading Asian Studies at an Australian university in 2008. He later travelled across Java and Madura islands, gathering material for this insightful blend of travelogue and history. Although conservative Islam frowns upon ancestor worship and the veneration of saints’ shrines as idolatry, Quinn shows that these traditions are flourishing. His narrative spotlights the people and places invariably overlooked by tourists, while also covering how Islam spread in Java, fusing with local traditions and beliefs.Majapahit Majapahit (2024)By Herald van der LindeSubtitle: Intrigue, Betrayal and War in Indonesia’s Greatest EmpireAmid Indonesia’s unfolding political alliances and dynastic ambitions, Herald van der Linde’s Majapahit provides an illuminating perspective from the past. This book is no dry academic tome. Van der Linde, whose day job is an investment banker, has an infectious ebullience that comes across in his humorous and accessible prose. Spanning the many legends, historical facts and characters of the mighty Majapahit empire – at its peak ruling much of present-day Indonesia and parts of southeast Asia – this book reads like a captivating script of sex, violence and betrayal, ripe for a screen adaption. Netflix and Amazon Prime, take note.Young Soeharto Young Soeharto (2021)By David JenkinsSubtitle: The Making of a Soldier, 1921-1945In 1969, Australian journalist David Jenkins secured his first and last interview with Indonesia’s second president, Soeharto, who had taken power a few years earlier. Jenkins later interviewed Soeharto’s generals, resulting in a 1984 “warts and all” book on Indonesian military politics. In 1986, he was expelled and banned from Indonesia after writing an article about the Soeharto family’s corruption. Young Soeharto, the first of a planned three-volume biography, examines Soeharto’s early life and times from his 1921 birth to the eve of Indonesia’s 1945 independence declaration. Jenkins explores Soeharto’s uncertain paternity, his challenging upbringing, and his ascent within the Dutch and Japanese security forces – all factors that would shape his future rule.Judicial Dysfunction in Indonesia Judicial Dysfunction in Indonesia (2023)By Simon ButtIndonesia’s judiciary has long been blighted by corruption. How has the Supreme Court responded? By issuing guidelines, including instructions on how to smile and tidy up after use. Beyond such gems, Simon Butt illustrates how bribes are made and examines flawed judgments. This book is a timely follow-up to Sebastiaan Pompe’s The Indonesian Supreme Court: A Study of Institutional Collapse (2005). While judges recently secured a pay raise, Butt shows that higher salaries don’t always deter corruption. This book will be an invaluable resource to Indonesia’s new president, who has vowed to fight corruption.Revolusi Revolusi (2024)By David Van ReybrouckSubtitle: Indonesia and the Birth of the Modern WorldOriginally published in the Netherlands in 2020, Revolusi starts out by covering the iniquities of the Dutch colonial era and the more brutal Japanese occupation. The narrative then shifts to Indonesia’s 1945-49 war for independence and its global impact on anticolonial movements. Belgian author David Van Reybrouck conducted 185 formal interviews with Indonesians, Japanese and Dutch who witnessed the revolution. These firsthand recollections highlight Indonesia’s suffering – where more civilians died than in any other country during World War II, totalling 6% of the population. Violence saturates the pages, from Japanese forces to the ‘pemuda’ revolutionaries and Dutch reprisals led by tyrannical figures like Raymond ‘the Turk’ Westerling.Plantation Life Plantation LifeBy Tania Murray Li and Pujo SemediSubtitle: Corporate Occupation in Indonesia’s Oil Palm ZoneIndonesia’s Constitution and Land Law mandate state control of land for the maximum prosperity of the people. Yet powerful tycoons dominate the palm oil industry, marginalizing indigenous communities as rainforests become rat-infested plantations. Countering the rosy picture of prosperity promoted by the world’s top palm oil producer, Plantation Life uncovers a different reality in West Kalimantan. The authors show how plantations disrupt communities, enrich corporations, and leave some villagers with little recourse beyond theft or struggling as out-growers or even as prostitutes. For a look at mono-crop misery in Papua, read In the Shadow of the Palms: More- Than-Human Becomings in West Papua (2022) by Sophie Chao.Buried Histories Buried Histories (2020)By John RoosaSubtitle: The Anticommunist Massacres of 1965–1966 in IndonesiaPolitical leaders boast of making their countries smarter, yet infantilize their subjects by withholding the truth. This cowardice in confronting sensitive issues, justified by threats of “spontaneous” violence, inhibits critical thinking. John Roosa’s book examines the propaganda that fueled Indonesia’s 1965-66 massacres, where Army-led violence killed hundreds of thousands of Indonesian Communist Party (PKI) supporters. His case studies from Surakarta, Bali, South Sumatra and Riau confront the silence surrounding Indonesia’s violent past. Two excellent companion books are The Killing Season: A History of the Indonesian Massacres, 1965-66 (2018) by Geoffrey B. Robinson and The Army and the Indonesian Genocide: Mechanics of Mass Murder (2018) by Jess Melvin.Disclaimer – The opinions expressed in this article are those of the author and do not necessarily reflect the views of Indonesia Expat.

Israel Ministry of Tourism Reassures Global Travel Fraternity of Safe and Accessible Travel to Israel

Travel

~The Ministry held a virtual meeting to reassure the travel fraternity regarding safety and accessibility~
The Israel Ministry of Tourism (IMOT) held a virtual meeting on 19th September 2024 to engage with travel agents, tour operators, media professionals, and the travel fraternity across India to offer updates on the current situation in Israel. The meeting was led by Hassan Madah, Director of North America – Marketing and Administration, alongside Amruta Bangera, Director of Marketing, IMOT India.
A key focus of the discussion was ensuring the safety of travelers, with IMOT reiterating that most of Israel remains open for tourism. The meeting emphasized that while certain regions near the northern and southern borders are under heightened attention, the majority of the country continues to welcome visitors on a regular basis from across the globe. The discussion also addressed practical travel concerns, offering clarity on the visa process, travel insurance options, and multiple-entry visa requirements.
Additionally, attendees were updated on the wide range of experiences Israel offers, spanning pilgrimage sites, beautiful beaches, vibrant nightlife, and adventure tourism. IMOT’s messaging underscored that Israel remains an attractive destination for all types of travelers.
Highlighting the number of outbound travelers that Israel welcomed in 2024, Amruta Bangera stated, “The year of 2024 has witnessed a gradual yet steady rise in tourism to Israel, with 6,800 visitors from travelling from India and 672,400 globally, from January to August. Despite the current situation, we remain optimistic about continuing this growth as tourism across the country remains fully operational, with most areas being safe for travel. We are also working to streamline the visa process to make it easier for travelers to experience the beauty and diversity that Israel has to offer.”
The Ministry looks forward to further strengthening its collaboration with global travel partners to encourage more visitors to discover the rich experiences Israel has to offer. With a diverse range of attractions, from historical and religious sites to modern entertainment and outdoor adventures, Israel continues to cater to travelers of all interests. As the country remains open and accessible, IMOT is dedicated to promoting safe, enjoyable, and memorable journeys for all who visit.

Plan a sustainable eco-tourism trip in Africa like a pro”

Travel

Simplifying…
Inshort

Planning a sustainable trip to Africa? Choose eco-friendly accommodations like Green Key or EarthCheck certified lodges.

Support local economies by dining at local eateries, shopping at regional markets, and hiring local guides.

Respect wildlife by choosing ethical safari operators and minimize your carbon footprint by opting for shared transport or direct flights.

Participate in conservation efforts like tree planting or community clean-ups to make a positive impact.

Remember, every small decision can make a big environmental difference.

Was a long read? Making it simpler…

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Nov 08, 2024

04:11 pm

What’s the story

Planning a sustainable eco-tourism trip to Africa isn’t just about booking flights and accommodations.

It’s about making conscious decisions that positively impact the environment, local communities, and wildlife.

This article offers practical advice for travelers seeking to explore Africa responsibly, ensuring their adventure contributes to the continent’s preservation and prosperity.

Stay green

Choose eco-friendly accommodations

Choosing accommodations that focus on sustainability can make a significant difference.

Opt for eco-lodges or hotels that have certifications from well-established programs such as Green Key or EarthCheck.

These places typically utilize solar energy, have water conservation practices in place, and offer organic meals made with locally sourced ingredients.

By staying at these types of accommodations, you’re actively contributing to the success of establishments striving to minimize their environmental footprint.

Support local economies

One of the best ways to travel sustainably is by supporting local economies.

Instead of choosing international chains, dine at local restaurants, shop at markets for souvenirs crafted by regional artisans, and hire local guides.

This not only offers you a more authentic experience but also guarantees that your money remains within the community, fostering its economic growth.

Wildlife wisdom

Respect wildlife and natural habitats

When booking safari tours or visiting national parks, select operators with strong ethical commitments to wildlife interactions.

Steer clear of activities that involve animal exploitation or destruction of natural habitats.

Always keep a respectful distance from wildlife and adhere to guidelines established by conservation experts.

Your visit should not disrupt animals’ natural behaviors.

Travel lightly

Minimize your carbon footprint

There are numerous ways you can minimize your carbon footprint while traversating Africa.

Choose shared transportation options such as buses or group tours instead of private vehicles whenever feasible.

Take direct flights to reduce fuel usage or walk/bicycle to nearby destinations instead of flying.

Every little decision contributes to a big environmental difference.

Contribute positively

Engage in conservation efforts

Many African destinations provide tourists the chance to roll up their sleeves and make a direct impact through conservation projects.

Whether it’s tree planting initiatives, wildlife monitoring programs, or community clean-up efforts, getting involved offers travelers the opportunity to play a meaningful role in preserving Africa’s unique ecosystems and biodiversity.

5 Small Business Ideas With High Earning Potential For 2025

Business News

Starting a business in 2025 offers endless possibilities to create wealth, with unique opportunities in emerging industries.

Here’s a look at five profitable business ideas to consider this year, each with high demand, growth potential, and the ability to generate consistent revenue.

1. Sustainable Product Line
With sustainability at the forefront of consumer priorities, eco-friendly products are more popular than ever. This business idea appeals to consumers who want to make responsible choices and are willing to pay a premium for sustainable goods. From eco-friendly home products to zero-waste packaging solutions, there are several directions to explore.

Examples of Products to Offer:

Reusable household items (bamboo cutlery, cloth napkins, storage jars)
Sustainable fashion or accessories (using recycled or organic materials)
Green cleaning supplies and eco-friendly personal care items

Profit Potential:
Consumers are increasingly prioritizing sustainability, meaning a well-positioned eco-friendly product line has strong earning potential. With lower costs for marketing and customer acquisition due to organic interest in the eco-movement, profit margins can be high.

Getting Started:
Source sustainable materials, prioritize quality, and highlight your eco-friendly production process to stand out. Emphasize certifications or partnerships with eco-conscious organizations for added credibility.

2. Digital Health and Wellness Coaching
The health and wellness industry has gone digital, with coaching and consulting services becoming a popular business model. From mental health coaching to personalized fitness plans and nutrition consultations, digital wellness businesses cater to individuals seeking a healthier lifestyle with flexible, remote access.

Examples of Services to Offer:

Virtual fitness training or yoga sessions
Nutritional consulting and diet planning
Mental wellness and stress management coaching

Profit Potential:
With demand for online health services continuing to rise, digital coaching offers low overhead costs and high flexibility. Personalized packages and subscriptions increase profitability, as clients often seek ongoing support.
Getting Started:
Establish credibility with certifications in your chosen niche and leverage social media platforms to build a following. Offering free content or webinars can help attract clients and create trust.
3. AI-Powered Content Creation Services
With AI technology revolutionizing content creation, businesses now need services that blend human creativity with AI efficiency. AI-powered content services can streamline tasks for companies, making this niche in high demand. This can include copywriting, video editing, and graphic design services that use AI to create high-quality content faster.
Examples of Services to Offer:

AI-enhanced content generation (blog posts, ad copy, and product descriptions)
Video editing services utilizing AI for faster processing
Custom graphics or social media templates created through AI tools

Profit Potential:
AI-powered services reduce time and cost, allowing you to offer competitive pricing with higher profit margins. Monthly retainer contracts or bulk packages make this a scalable business model with consistent revenue.
Getting Started:
Invest in AI tools that are user-friendly and designed for business applications. Showcase your unique capabilities to potential clients and provide clear examples of how AI enhances their content needs.
4. Remote Cybersecurity Consulting
As businesses move increasingly online, so do security threats. Cybersecurity has become a necessity for companies, making remote cybersecurity consulting a highly profitable business with low upfront costs. This service can include audits, risk assessments, and ongoing security monitoring to help companies protect their data.
Examples of Services to Offer:

Cybersecurity audits and risk assessments
Data protection and compliance consulting
Ongoing threat monitoring and incident response

Profit Potential:
With the demand for data protection increasing, cybersecurity consultants can charge premium rates. By offering long-term contracts for monitoring services, you’ll build a reliable income stream.
Getting Started:
If you have a background in IT or security, this is a strong niche to consider. Build credibility through certifications (such as Certified Information Systems Security Professional – CISSP) and partner with local businesses or tech startups needing cybersecurity guidance.
5. Virtual Event Planning and Coordination
As remote work becomes the norm, virtual events are here to stay. From corporate conferences to online workshops and team-building activities, virtual event planning is a highly profitable business with room for creativity and innovation. By offering streamlined planning and tech support, you can fill a critical need for businesses navigating the digital event space.
Examples of Services to Offer:

Corporate event coordination and tech setup
Virtual team-building activities and workshops
Online webinars and product launches

Profit Potential:
Virtual event planners can earn substantial fees by coordinating large corporate events or monthly training sessions. Offering customized packages and partnering with a network of vendors for virtual event software can help increase profit margins.
Getting Started:
Build a website and showcase your experience with virtual event platforms like Zoom, Webex, or event-specific software. Develop a portfolio with successful events or even host a demo event to showcase your capabilities.
The bottom line is starting a profitable business in 2025 requires an understanding of market trends and a commitment to meeting consumer needs. Each of these five business ideas offers strong earning potential, scalability, and the chance to make an impact. By choosing a niche that aligns with your skills and values, you can build a successful, money-making business that stands out in a competitive market.

Book review: ‘A Memory Called Empire’ by Arkady Martine

Arts & Culture, Books

By Dennis Fischman
To combine a science fiction novel with a mystery takes both skill and art. For the book to satisfy readers of both genres, it has to create a world that differs from the one we know, but in ways that make sense to us. Once we know the culture and the technology of the world we’re visiting between the covers of the book, we should be able to tell what’s normal there and what’s out of place, so we can play along with the detective.

Not many authors have written successful science fiction mysteries. Isaac Asimov pulled off the feat in his robot novel series, beginning with The Caves of Steel. They are very dated, however, both in science and especially in social attitudes. More recently, China Miéville wrote The City & the City, about two realities that overlap in the same place … and what happens when a crime committed in one has to be investigated in the other. It’s fascinating, and I recommend it. It’s not the final word, however.
A Memory Called Empire, by Arkady MartineTor, 2019, 448 pages.
In A Memory Called Empire, Arkady Martine updates the science fiction mystery. The story begins with Ambassador Mahit Dzmare, from a small independent world, arrives on the capital planet of the interstellar Teixcalaanli Empire. The former ambassador has died. The circumstances are not clear. Mahit has to figure out what happened, who she can trust (if anyone) in the imperial court, and how to keep herself from becoming the next victim.
This is more than space whiz-bang. There’s identity politics as well as palace intrigue. There is poetry as well as romance (between people of various genders).
Is it a mystery, really? Someone in the Somerville Public Library Mystery Readers’ Book Club put this on our list, and I can see the logic to that. There is a murder, and an investigation, and continued attacks on witnesses and on the investigator herself. There is a sidekick, and an interfering police force: two more staples of the mystery genre.
Yet all that is ultimately just plot, and the book is about things like the clash of two worlds and cultures, the way narrative reveals and conceals reality, what it means to be a self, what it means to be mortal…the themes of great fiction.
I gave A Memory Called Empire my highest rating. When I finished it, I wanted to read #2 in this series. I wanted to read the books the author’s wife wrote about Dr. Van Helsing’s granddaughter. I want to read the scholarly work this author writes under the name AnnaLinden Weller! I was not ready to leave her orbit, even if I didn’t touch down on her world again for some time. The gravitational pull of the book is that strong.
Dennis Fischman is a member of the Somerville Public Library’s Mystery Book Club and an inveterate reader.

Business News | Hirav Shah Unveils ‘Bizz6’–A Revolutionary Hub for Comprehensive Business Success

Business News

VMPLMumbai (Maharashtra) [India], November 8: In an exciting development for the global business landscape, renowned business strategist Hirav Shah has launched Bizz6, the first-ever business hub designed to offer an all-inclusive solution for organisations aspiring to elevate their growth and success. Unlike conventional consulting firms that often tackle isolated aspects of business development, Bizz6 presents a revolutionary, six-phase framework that guides companies through every essential stage: Diagnose, Transform, Accelerate, Exit, Flip, and Validate.Also Read | ‘Vijay 69’: From Movie to the Lyrics, All You Need To Know About ‘Aage Bhi Jane Na Tu’ Song That Is Prominently Featured in Anupam Kher’s Netflix Movie (Watch Video).A Paradigm Shift in Business SolutionsIn today’s rapidly changing business environment, companies urgently need rapid, insightful strategies to navigate challenges and seize opportunities. Hirav Shah identified a critical gap in the market for a holistic, one-stop solution tailored specifically to address these complexities, leading to the birth of Bizz6. “Just as medical facilities use advanced diagnostics to assess health, Bizz6 acts as a comprehensive diagnostic and transformative powerhouse for businesses,” Hirav explained. “We aim to provide clarity, actionable insights, and a strategic roadmap that empowers organisations to thrive at every stage of their journey.”Also Read | PM Modi on Resolution To Restore Special Status in Jammu and Kashmir: Prime Minister Narendra Modi Slams Congress-Led INDIA Bloc, Says ‘No Power in the World Can Restore Article 370 in J&K’.Bizz6’s Unique Six-Step FrameworkBizz6’s offerings are thoughtfully designed to meet distinct business needs, providing a clear and actionable pathway for growth:1. Bizz6 Diagnose Business Lab: This innovative diagnostic lab employs strategic assessments to uncover a company’s strengths, weaknesses, and untapped potential, offering a deep dive into operational health.2. Bizz6 Transform Business Hub: This hub is a creative incubator and develops customised transformation strategies, enabling businesses to pivot effectively and capitalise on market changes.3. Bizz6 Business Acceleration Studio: Focused on maximising business value, this studio equips organisations with the tools to enhance performance, profitability, and scalability, facilitating a path to rapid growth.4. Bizz6 Business Exit Blueprint: This blueprint is vital for companies considering transitions. It offers expert guidance on exits, mergers, and acquisitions, ensuring businesses can confidently navigate these processes and maximise their value.5. Bizz6 Flip-it-Fast Business Center: Designed for swift repositioning, this centre assists businesses in optimising their frameworks to enhance market appeal and prepare for prospective buyers or market shifts.6. Bizz6 Business Decision Validation Center: This centre provides a critical support layer, offering data-driven insights and expert validation for pivotal business decisions. It ensures that every move aligns with long-term strategic goals.Who Stands to Gain from Bizz6?Bizz6 is crafted to serve a diverse spectrum of industries, ranging from startups and SMEs to large corporations and sectors like real estate, technology, entertainment, and sports. Its versatile service structure guarantees that organisations can harness valuable insights tailored to their unique contexts at any stage–whether launching, expanding, or preparing for an exit.”Bizz6 is not just about strategy; it’s about empowerment,” HIrav asserted. “We provide the critical insights and innovative strategies businesses need to cultivate adaptability, resilience, and a competitive edge in today’s unpredictable market landscape.”A Focus on Swift, Tangible ResultsEfficiency and immediacy are cornerstones of Bizz6’s approach. Each service is meticulously crafted to deliver rapid, impactful outcomes, allowing organisations to implement actionable insights without delay. By integrating diagnostics, strategic planning, acceleration, and validation into a cohesive model, Bizz6 ensures businesses have a clear pathway to sustainable success.About Hirav ShahHirav Shah is a visionary business advisor celebrated for his transformative insights and innovative methodologies. With expertise across diverse sectors, including real estate, sports, entertainment, and technology, Hirav is at the forefront of redefining business strategy. Through Bizz6, he aims to revolutionise the landscape of business transformation, creating a dynamic, results-oriented platform that supports organisations throughout their entire lifecycle.As Bizz6 steps onto the global stage, it represents a beacon of hope and innovation for businesses seeking to survive and thrive in an increasingly complex environment. With its comprehensive framework, Bizz6 promises to reshape the future of business success, one transformative step at a time.Email: [email protected]: https://hiravshah.com(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)(This is an unedited and auto-generated story from Syndicated News feed, LatestLY Staff may not have modified or edited the content body)

How to Market a Small Business will Help Small Business Owners

Business News

The most frequently asked question from aspiring entrepreneurs and future business owners is how to market a small business. Starting your own small business might be challenging in today’s fast-paced market. You can always achieve your goal with the correct resources. Stay on this page to learn about what small business is, the different types of small business marketing, the importance of small business, and how to market a small business.

What is Small Business Marketing?

Small business marketing is the process of promoting your products to potential buyers by integrating comprehensive strategy, analytics, and other marketing initiatives.

The activities comprise a variety of online and offline techniques, including digital advertising. Small business owners can use marketing tools to increase brand awareness and then convert clicks into sales.

Types of Small Business Marketing

While there are numerous strategies for small business marketing accessible, it can be overwhelming for a new, first-time business owner. The tips below will help you determine which type of marketing is appropriate for your business lines.

Content Marketing

Content marketing serves as the foundation for marketing initiatives, with the primary purpose of increasing brand awareness, authority, and knowledge, as well as building customer relationships. To attract potential clients, it is essential to produce exceptional content that is informative, educational, and engaging about your product.

Always produce content with your target audience in mind so that it attracts more traffic from the appropriate demographic. High-quality content marketing can take the form of a homepage, product pages, blogs, social media posts, landing pages, and useful, non-forceful adverts.

Social Media Marketing

Social media marketing uses networks such as Facebook, Instagram, TikTok, and Twitter (X) to increase the reach of your target audience and potential customers throughout the world. This marketing strategy entails providing organic content and paid advertisements to help potential clients understand the type of products your small business sells.

As a newcomer to the field, you may begin and stick with one social media network, such as Instagram. By publishing on a frequent basis or collaborating with influencers, you may demonstrate your commitment to improving your brand’s image.

Email Marketing

Email marketing is one of the most efficient current marketing platforms for small businesses. With a modest cost, you can contact previous customers to preserve relationships.

While email marketing appears to be relatively simple in comparison to other marketing methods, business owners should first maintain a consumer contact list. Business owners can tailor the emails that will be sent out. Typically, the email includes information about business updates and specific promotions.

SEO Marketing

SEO, or Search Engine Optimization, is concerned with improving your website’s visibility in search engines such as Google. The main goal is to have your product pages appear higher in Google search results. SEO marketing employs comprehensive strategies such as keywords, internal links, and image optimization.

Importance of Small Business Marketing

Small business marketing is essential for spreading the brand’s messages to potential customers. A great marketing plan establishes your product’s market presence among the target demographic. Valuable shared content can also drive conversion into sales.

How to Market Your Small Business

A strong business strategy is sustainable for the long run, rather than one-time marketing. It will assist business owners in providing insight, understanding goals, and obtaining authority. The steps below outline how to market a small business.

Define Your Objectives and Goals

Before moving on with the marketing plan, always outline the business’s objectives and goals. Consider more specific and measurable goals using numbers. Ensure that the objectives are constantly defined as clearly as possible.

Know Your Target Audience

Segmenting targeted consumers is an important step in building a small business. Before launching a marketing campaign, determine who your target audience is and what their characteristics are.

Analyze Your Current Marketing Strategy

To identify the ideal marketing approach, look at the success rate of your present one. Make a list of all the initiatives you’ve tried so far and rank them according to the results.

Build Your Strategy

Begin developing a marketing plan based on the facts acquired. Before moving on to other initiatives, start with one or two that have a proven track record of success.

Implement and Pivot

A marketing strategy should be implemented for at least six months to establish its success rate. After the implementation, business owners can begin measuring the effectiveness of each plan.

This information about how to market a small business will help small business owners if used correctly.