A recent study by experts at Ubuy ranks Turkey among the top 10 countries where tourists are most likely to feel like outsiders. The study evaluates key factors such as English proficiency, friendliness, and safety, alongside metrics like annual international tourist arrivals and the number of emigrants.
Thailand tops the list, scoring 98.9 points due to its low English proficiency index of 416, which can make communication challenging for travelers, and a safety score of 62.2, which may add to feelings of unease. However, the country scored well on friendliness.
The United Arab Emirates (UAE) follows in second place with an overall score of 96.9. Despite the UAE’s popularity, its low English proficiency score of 486 and ranking of 18th in friendliness suggest the country may feel less welcoming for travelers unfamiliar with local culture or language.
Mexico ranks third with a score of 89.9. Although recognized as one of the friendliest destinations, it scores low on safety (46.3) and English proficiency (451), both of which can deter some tourists. The country has many emigrants, with over 11 million citizens relocating internationally.
Indonesia places fourth, scoring 83.9. Challenges include low English proficiency (473) and a moderate safety rating of 54, alongside lower tourist numbers than other countries in the list.
China ranks fifth, with a score of 77.4, as its developing tourism industry is balanced by a low English proficiency index of 464 and a friendliness rank of 25th. The high safety index does offer some reassurance, though language remains a significant barrier.
Following China in Ubuy’s ranking are Vietnam, Japan, Brazil, India, and Turkey, which rounds out the top 10. Attracting approximately 16 million tourists annually, Turkey scored 58.9 points, with a low English proficiency index of 493 and a friendliness rank of 26th. Safety also scored moderately at 59, which the study suggests can contribute to a sense of distance for visitors.
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