Muscat – Oman’s stunning natural beauty and hidden gems now have a digital home, all kudos to the launch of Pinch.om, a travel app designed to help adventurers easily discover the Sultanate’s breathtaking destinations. Available on both Android and iPhone, the app is reshaping how tourists explore the country’s vast and often lesser-known attractions.
“Tourism in Oman has grown exponentially in recent years, but many hidden treasures remain out of reach for travelers,” said Fahmi al Mawali, the app’s founder. “With Pinch.om, we aim to bridge this gap and make every corner of Oman accessible with just a few taps on your smartphone,” he said.
The app offers Google Maps-style navigation for over 242 destinations in Oman and 731 locations worldwide. From detailed descriptions and directions to tips on safety and best practices, Pinch.om caters to every traveler’s need. “We want people to experience Oman authentically,” Mawali added. “It’s not just about visiting places; it’s about immersing yourself in our culture, tasting local food, and discovering the heart of Omani traditions.”
Backed by government efforts to promote tourism, Oman’s travel sector has witnessed impressive growth. Last year alone, the industry employed nearly 191,500 people and welcomed 600,000 adventurers, contributing OMR 2.5 billion to the national economy. With its diverse landscapes and warm hospitality, Oman continues to draw visitors seeking unique and enriching experiences.
The app’s user-friendly interface addresses common traveler concerns such as finding routes, understanding travel times, and gauging safety. “Questions like ‘How do we get there?’ or ‘Is it safe?’ are common, and Pinch.om answers them all. It’s about providing confidence to the modern explorer,” Mawali explained.
With the holiday season around the corner, Pinch.om invites adventurers to embark on new journeys. As Mawali concluded, “This is more than an app; it’s a gateway to exploration, connection, and cultural appreciation. Oman’s beauty deserves to be known and loved. Thanks to government initiatives in promoting tourism, Oman’s natural beauty has an address, and adventurers are significantly interested in searching for those addresses. But! Unknown is unloved, and that statement fits with Oman’s vast hidden touristic locations that lie out of sight and hidden from visitors.”
Pinch.om provides intuitive Google Maps style information for over 242 destinations in Oman and 731 locations worldwide. The primary goal is to empower local communities by encouraging tourists to engage and experience cultural purism. “Experience authentic local customs, delicious meals, and the beauty of Oman’s traditions, all at your beckoning call.
Pinch.om, a free app helps make your adventure clear, from home, by offering detailed descriptions, directions, durations, and the best practices to experience Oman’s rich variety,” said Mawali.
Tourism has grown vastly in the last few years. The sector witnessed a robust job growth of 15%, and employed nearly 191,500 individuals nationwide to cater for nearly 600 thousand adventurers. Last year, all visitors from international to domestic, injected almost OMR 2.5 billion into the economy. A remarkable increase from previous years.
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