The creator of the popular guidebook series, who recently died, not only democratized travel, but supported sustainable travel, before it got that name.
In the 1980s, when I planned my first trip to Europe, I can’t remember which Frommer’s travel guidebook I brought along. It might have been “Europe on $25 a Day” or “Europe on $40 a Day.” Either way, I had Arthur Frommer by my side.
I recalled this instantly when I learned that Mr. Frommer — who started his guidebook series in 1957, with the title “Europe on 5 Dollars a Day” — died this week at 95.
From that first European trip to many more that followed, I appreciated the series’ recommendations on where to stay — usually small pensions called out for their charm or value or both — where to find authentic food, and how to get around by train or bus. In addition to straightforward and reliable how-to advice, Mr. Frommer gave much more to his readers: He democratized travel, and not just by showing that it was financially possible to see the world within their means. By breaking down the intimidating hurdles of foreign travel — like not speaking the language or looking out of place — he emboldened legions of readers to just do it.
Why? Because everyone should enjoy the thrill of discovery.
Historically, leisure travel was for the rich. In Europe, what became known as early as the 17th century as the Grand Tour was considered an educational and cultural rite of passage for the aristocracy. It yielded pioneering guidebooks such as the German Baedeker series, which was first published in 1827.
Tourism was still packaged as a pursuit of the wealthy when Mr. Frommer first visited Europe 72 years ago, according to an Associated Press interview in 2007. As a soldier stationed in Germany in 1953, he discovered the affordable beauty of living like a local and eschewed cocooning luxury hotels that kept you from having “a genuine experience.”
He found a ready audience for his style of travel. As he told the writer Rolf Potts in 2008, Mr. Frommer sold out of the initial run of 5,000 copies of “Europe on 5 Dollars a Day” on the first day of publication in 1957. The series, updated each year, sold millions of copies, until 2007. (Pauline Frommer, Mr. Frommer’s daughter, continues to publish travel guides and run the travel website frommers.com.)
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