The 7 It Travel Destinations Everyone Will Be Heading to Next

Now that the end of the year is coming into view, it’s the perfect time to sit down and set your sights on where to head for your next well-earned vacation. Let’s face it, come January and the post-holidays lull, we usually have one thing on the brain: a getaway. Why not get ahead of the inevitable by mapping out your 2025 travel plans? One thing that’s great about booking this time of year is that if you make savvy moves now, you can take advantage of all the Black Friday deals that airlines, booking sites, and hotels are offering. Time to put all those credit card points you racked up this year to good use.

Here at Who What Wear, we’ve proven that we’re more than merely experts in what to wear. (Although, we’ve got that down to a science.) We’ve also got a trained eye for finding the most stylish and cool destinations, so when it comes to planning the ideal getaway that’s equal parts fun and chic, we have loads of insider intel. All year, we’ve been keeping tabs on where the style set has been touching down, and there’s no question that several destinations have emerged as the new It spots to know. Whether you’re planning your next Euro summer and want to know which Italian coastal hamlets won’t be flooded with tourists or you have your mind set on a ski trip to the mountains, we’ve curated a guide to the top travel destinations of 2025. Let’s just say that if I see you geotagging a social media post with one of these seven locales, I’ll immediately know you “get it.”

Ahead, discover the seven emerging destinations to have on your radar, including the noteworthy hotels and dining recommendations to know and, of course, what to pack.

There are fewer and fewer places along Italy’s Mediterranean coast that feel like truly authentic hideouts, but Porto Ercole is undoubtedly among them. The seaside retreat sits along the eastern side of Tuscany’s Monte Argentario and, with its rocky cliffside beaches, family-run restaurants, and sleek yachts bobbing in the bay, has served as the Portofino alternative that stylish Italians have kept to themselves for years. After all, it’s merely an hour-and-a-half drive from Rome, making it far more accessible than many other popular Italian beaches. With the arrival of La Roqqa, a minimalist-design boutique hotel at the heart of town that recently came under new ownership, and its fashionable guest list, Porto Ercole is once again having a moment. Head here to spend lazy days basking in the sun, strolling through the town, and jumping off the deck of a boat into the glimmering Mediterranean.

Step aside, Costa Rica. Guatemala is Central America’s hot spot. More specifically, Lake Atitlán, the crystal-clear freshwater lake ringed with dramatic mountains and three distinct volcanoes. Beeline here for the ideal balance of serenity and adventure. Take a boat out onto the lake to sun and swim one day and organize a sunrise hike to the top of a volcano the next. The sweeping views, lush jungle-like surroundings, and brightly colored villages come together to make this the ultimate tranquil oasis. Perched alongside Lake Atitlán, Casa Palopó is a private home turned boutique hotel immersed in local artwork and textiles. For something undeniably lavish, Casa Prana is a luxury resort with a spa, outdoor pool, and nine-acre garden.

In the sixth episode of Emily in Paris season four, Emily Cooper finds herself spending Christmas alongside ex-friend Camille’s family in the Alpine ski village of Megève. Situated in the French Alps, the town becomes the backdrop for Emily to fall out of love with Gabriel and into the arms of Italian cashmere heir Marcello, styled in a ski look inspired by Audrey Hepburn as Regina Lampert in the opening scene of Charade, no less. Here in the nonfictional world, though, Megève is every bit as charming as its Netflix appeal with over 150 ski slopes, Michelin-star restaurants, and plenty of chalets to cozy up in. For stays, you can’t go wrong with the chalet-style boutique Les Fermes de Marie or the undeniably luxurious Four Seasons with exclusive ski-in, ski-out access to the slopes on Mont d’Arbois.

Greece will always be on the list of places fashion people like to spend their time off. Milos and Hydra are most often mentioned, but right now, Patmos is where many in-the-know travelers are setting their sights. The island sits on the eastern side of the Aegean, closer to Turkey than to the mainland, and is nicknamed Greece’s “holy island” for being a major Christian pilgrimage site. In fact, many artists and creatives continue to be drawn to the island’s spirituality and rich history, like Rainbowwave and Mouki Mou founder Maria Lemos and her husband, Gregoris Kambouroglou, who opened the three-bedroom guesthouse Pagostas in 2022, or Montréal native Will Sapp and his partner, Tess Gruenberg, whose farm-to-table restaurant and natural wine bar, Éla, was born from their admiration for the island.

Beach towns are aplenty in Mexico, but few have the tight-knit feel that Puerto Escondido does. Surfers have been making the trek down to this spot along the Oaxacan coast for decades, but these days, it’s taken on a more grown-up feel with the arrival of several design-forward hotels, a burgeoning culinary scene, modern and contemporary art outposts, and the arrival of nonstop flights from the U.S. If you can peel yourself away from the beach long enough, a day trip to Casa Wabi is in order. The art foundation is less of a traditional museum and more of an artist retreat and cultural center. Of course, no trip to Puerto Escondido is complete without lots of time in and around the water—surfing, fishing, whale watching, and beachside horseback riding are all on the menu for a serene getaway here. Sustainability meets modern design at Terrestre, a retreat of 14 villas with an on-site hammam. Palapa-style bungalows with private plunge pools and simple-yet-stylish luxury are what you’ll find at the cool Hotel Escondido. This stunning Airbnb is an Instagrammer’s paradise.

The rolling hills, charming stone villages, and picturesque gardens are just a few of the things that have been drawing a subset of Britain’s wealthy and famous to the countryside towns in the Cotswolds for generations. Much like the Hamptons are to New York and Orange County is to L.A., the north and west of Oxford is where Londonders have always liked to retreat from the city. It may be far from a novel destination, but with a new crop of increasingly design-forward hotels planting roots in the region, the desire to plan a jaunt in the countryside has never felt stronger than it does now. That’s in part due to mainstays like Soho Farmhouse and Estelle Manor, whose members-only outposts are tenured favorites, and in part thanks to newcomers like The Pig and Cowley Manor Experimental, two properties that opened their doors in 2024 to a considerable amount of buzz. Pack your barn coat and a pair of (functional) riding boots because a trip to the Cotswolds will tap into every The Holiday and Bridget Jones’ Diary–fueled fantasy you’ve ever had about life in the English countryside.

When Parisians escaped the crowds during the 2024 Paris Olympics, they flocked south to one of the many seaside towns that dot the French Riviera. It cast a renewed spotlight on the region and in particular on Marseille, where Chanel also hosted its cruise show in May. The Mediterranean port city may represent the rustic and Provençal counterpart to the glitz and glam of Saint-Tropez and its neighbors, but one thing became clear this summer: Olympics or not, Marseille is in its renaissance. With an influx of artistic talent, new restaurants, cafés, shops, and ateliers, it’s not a South of France destination to be glossed over. Take Tuba Club, for instance. Nestled in a rocky cliff in the small fishing village of Les Goudes, the boutique hotel and beach club has quickly become the coolest hangout for the French creative set. Then, there’s fashion-culinary-design concept store Jogging, which sells Wales Bonner and Jacquemus alongside natural wine, and Mucem, the first museum dedicated to Mediterranean culture. Le Cabanon de Malmousque, a rental in the most picturesque part of town, comes recommended by Monaco-based Claire Rose.

(Image credit: Future)

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