Discover The Treasures Of Tāmaki Makaurau: Making Māori Tourism Accessible To All

Tāmaki Makaurau – Tāmaki loved by
many
Tāmaki herenga waka – Tāmaki the
converging place of many canoes
Tāmaki herenga
tangata – Tāmaki the converging place of many
peoples
Te pai me te whai rawa o Tāmaki – The
abundance and prosperity of Auckland

24
November 2024. Tātaki Auckland Unlimited (TAU)
proudly announces the launch of ‘Treasures of Tāmaki
Makaurau Auckland’, a new digital platform aimed at
enhancing the visibility and reach of Māori-owned
businesses and iwi enterprises within Auckland’s vibrant
visitor economy. The initiative marks a significant
milestone in promoting Auckland’s unique Māori tourism
offerings.

From
immersive cultural experiences to indigenous cuisine,
bespoke tours, cruises and activities of cultural
significance, ‘Treasures of Tāmaki Makaurau’ offers a
curated selection of free and paid experiences that
highlight our region’s rich Māori heritage and showcases
contemporary Māori creativity.

While the platform
will launch with a few selected treasures, the aim is for
‘Treasures of Tāmaki Makaurau Auckland’ to grow and
eventually become a comprehensive travel planning tool where
visitors can explore an exciting range of Māori tourism
experiences around Tāmaki Makaurau.

Helen
Te Hira, Director of Māori Outcomes at Tātaki Auckland
Unlimited, encourages Māori-owned businesses and iwi
enterprises who offer visitor experiences to join this
initiative.

“We are a region rich in stories, with
over a thousand years of indigenous heritage and an
energetic urban population of Māori from all walks of life.
‘Treasures of Tāmaki Makaurau Auckland’ makes our
unique offerings accessible to local and international
audiences, inviting them to engage deeply with our culture.
At the same time, it supports the growth of Māori
businesses.”

Nick Hill, Chief Executive of Tātaki
Auckland Unlimited says the initiative, supported by
Auckland Council, will bolster the identity of the Māori
tourism sector and promote sustainable tourism practices
that respect and preserve the natural, historical and Māori
cultural heritage of Auckland.

“Māori tourism sets
New Zealand’s visitor experience apart from the rest of the
world. The platform provides an opportunity for Māori-owned
enterprises and cultural sites to enhance their profile and
lead how visitors experience our region.

“We
anticipate ‘Treasures of Tāmaki Makaurau’ will
contribute to Auckland’s reputation as a premier
destination that offers authentic and sustainable visitor
experiences.”

Vanessa Reynolds, owner of Tūāpae
Vineyard on Waiheke Island, says: “We are excited to be
part of this initiative and the potential for pakihi Māori
within our beautiful region. Our vineyard is surrounded by
native ngāhere and abundant birdlife, and we welcome
visitors to share our values of treading lightly on the
earth through low impact eco-tourism.

“We are proud
to be the only Māori-owned vineyard in Tāmaki Makaurau and
our approach to viticulture deeply reflects te ao Māori
values, offering our visitors a unique perspective on
sustainable winemaking, as well as an authentic connection
to the land and its original
caretakers.”

© Scoop Media

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