Fast-food chains KFC and Pizza Hut have closed their Hulhumalé outlets just over a year after opening due to significant business declines. These restaurants, which began operations in April 2023 atop the island market near the ferry terminal, have faced mounting challenges linked to ongoing boycott campaigns against businesses allegedly tied to Israel.
The boycott campaigns gained momentum following international protests against Israel’s actions in Palestine. Demonstrations in Malé, including vandalism targeting the building housing the KFC outlet, highlighted public outrage. Protestors demanded a boycott of KFC and Pizza Hut, amplifying calls for action.
Despite the backlash, KFC issued a statement clarifying it is an independent business with no political affiliations. Two of its outlets in Malé continue to operate, though the Hulhumalé closures mark a significant setback for the chain.
Beyond the Maldives, similar campaigns in Muslim-majority countries like Indonesia and Malaysia have also severely impacted KFC’s business. These developments reflect a broader regional response to global political events.
The closures highlights the economic repercussions of global solidarity movements on multinational businesses, especially in countries where public sentiment strongly influences consumer behavior.
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