Sales and consumer holidays compete for shoppers’ attentions every year between Thanksgiving and New Year’s Day. Such events save consumers billions of dollars every year, but small business owners know it’s no small feat getting holiday shoppers to part with their hard-earned money.
Competing for holiday shoppers is hard work, but those efforts can provide a big payoff. If small business owners are concerned they can’t compete on Black Friday, they can always look to Small Business Saturday, which encourages holiday shoppers to patronize brick -and-mortar businesses that are small and local. Competition can still be steep on Small Business Saturday, but the following are some strategies business owners can employ to make the most of this unique day on the holiday season calendar.
Small business owners can embrace various strategies to make the most of Small Business Saturday.
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