Target’s Black Friday is banking on a major dose of Taylor Swift.
After being closed on Thanksgiving (Thursday, Nov. 28), Target stores will open at 6 a.m. local time on Black Friday (Friday, Nov. 29). After that, store hours will be expanded from 7 a.m.-midnight through Dec. 23.
Black Friday and Taylor Swift
Target’s big Black Friday push involves superstar Taylor Swift.
On Friday, Nov. 29, consumers can get a behind-the-scenes look at Swift’s The Eras Tour with “Taylor Swift | The Eras Tour Book,” that features more than 500 images, as well as never-before-seen photos and reflections from the bestselling tour. Also available only in store on Black Friday: “The Tortured Poets Department: The Anthology” on vinyl and CD.
Guests will be limited to four of the 256-page hardcover books, vinyls and CD, which are only available at Target. There will also be a number of measures in place to help shoppers get the items they’re hoping for as seamlessly as possible, including the option to initiate a digital queue for those in line if needed. The book, vinyl and CD will also be available on the Target app and on Target.com starting early morning Saturday, Nov. 30, while supplies last.
Target Announces Exclusive Official ‘Taylor Swift | The Eras Tour Book’ Available on Black FridayTarget Corporation
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