- Since 2010, the Saturday after Thanksgiving has been deemed Small Business Saturday, a day in which customers are encouraged to support local small businesses in the area.
- Last year, projected spending for the day was $17 billion.
The biggest shopping day of the year is quickly followed by a big day for small businesses.
Since 2010, the Saturday after Thanksgiving has been deemed Small Business Saturday, a day in which customers are encouraged to support local small businesses. The concept was founded by American Express and has been cosponsored by the Small Business Administration since 2011.
“Now more than ever, small businesses need our support,” the Small Business Administration said. “Please join SBA and organizations across the country as they celebrate small business contributions to their communities by shopping at a small business on Nov. 30.”
Total spending at small businesses on Small Business Saturday has been estimated at $201 billion since 2010. Last year, spending for the day was $17 billion.
What’s going on in Stark County for Small Business Saturday?
Many businesses in the Stark County area are participating. In downtown Canton, there will be a “Small Business Saturday Extravaganza” at the 4th Street Collective, 328 Walnut Ave. NE, where owners are invited to set up tables and represent their businesses. The event kicks off at 2 p.m. and will wrap up at 5 p.m.
How can I participate in Small Business Saturday?
All it takes is a trip to a local business in the area to show support on Small Business Saturday. For American Express cardholders, there’s an extra incentive for making a purchase.
“American Express is donating $1 for every purchase made using an eligible American Express Card at a qualifying U.S. small business on Small Business Saturday, Nov. 30, to the U.S. Chamber of Commerce Foundation to support recovery efforts for small businesses impacted by Hurricanes Helene and Milton,” according to its website.
At participating businesses, a purchase at a small business can earn a customer a commemorative sticker. This year’s sticker dons the phrase “I shopped small.”
What businesses in Stark County are participating in Small Business Saturday?
For a full list of small businesses participating in the Stark County area, visit American Express’ website.
This post was originally published on here
