Haribo has extended its Travel Edition offer with the launch of two travel retail-exclusive packs, both available in-store from April 2025.
The 700g My CityTrip features jelly candies in the shape of iconic buildings from ten locations in Europe, including the Eiffel Tower (Paris, France); Big Ben (London, UK); Sagrada Família (Barcelona, Spain); and Belém Tower (Lisbon, Portugal). The gummies are offered in a selection of flavours, including lemon, strawberry, orange, blueberry, raspberry and apple.
The resealable ‘party size’ bag targets sharing and snacking and includes a digital game encouraging customers to learn more about Europe’s most famous and historic structures.
Haribo’s 650g Berry Clouds offers triple-layer foam cloud-shaped gummies in blueberry, wildberry and strawberry flavours, also in a resealable pack.
Haribo Director of Marketing Elisa Fontana said: “We are pleased to present these exciting new innovations and product launches that further strengthen our support to our retail partners.
“The My CityTrip pack is specifically targeted at travellers in Europe, sharing a great range of flavours and textures alongside the stories of ten of the continent’s most iconic structures and tourist sites. Similarly, Berry Clouds was developed in direct response to consumer feedback.”
According to Fontana, Haribo began developing Berry Clouds in 2020 and claimed Product of the Year 2022 in the US Consumer Survey of Product Innovation awards which focus on product innovation.
“The travel retail channel needs to respond consistently to consumer demands for a regular flow of new, exciting products to meet their needs in flavours, textures and pack sizes and we are investing in a strong pipeline of innovation, driven by market insight and with in-store support,” she said.
“Our research shows that product innovation works best when it is backed by the solid reassurance of a trusted, known brand. Presenting our new packs alongside trusted Haribo global favourites, such as Goldbears and our top-selling packs in travel retail – including the Haribo and Maoam DuoPack Sour and the Haribo Giant Roulette – enables us to achieve our mission of giving the shopper the confidence to experiment with new packs, flavours, shapes and textures, driving conversion and spend.”
The Haribo and Maoam DuoPack Sour won the Star Food & Confectionery Product of the Year at this year’s Frontier Awards while the Haribo Giant Roulette Multi Flavours was voted Best Confectionery & Food Product 2024 at the Global Travel Retail Awards 2024. ✈️
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