PIERRE — Utilizing updated imagery and innovative marketing tactics, Travel South Dakota’s “So Much South Dakota, So Little Time” fall campaign saw strong results for the late tourism season.
From August through September, the campaign delivered more than 12.2 million impressions in its key markets and nearly 37,000 clicks to TravelSouthDakota.com. The campaign generated 841,000 hotel and flight searches, and 55,800 hotel and flight bookings, accounting for $127 million in hotel and flight booking revenue.
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