Mediagenix, a specialist in software solutions for content strategy, content value management, and content scheduling, has announced the appointment of Bruno Langlais as Business Development Manager for North America. With over 25 years of experience driving sales strategy in the media and entertainment industry, Langlais will play a key role in further positioning Mediagenix as a partner for broadcasters, streaming platforms, and content creators.
Langlais will build strategic partnerships and elevate go-to-market strategies for Mediagenix’s media management platform and software solutions in North America. Leveraging his expertise, he will help Mediagenix customers to optimise their media operations, manage the entire lifecycle of their content, and help them drive growth through data-driven decision-making and scalable multi-platform engagement.
Before joining Mediagenix, Langlais served as Senior Sales Director, Americas, at Ateliere Creative Technologies, where he developed successful sales strategies targeting major studios and content providers. He also spearheaded initiatives to tap into new market segments, including news and sports, and managed relationships with key partners.
Eric Carson, Managing Director, Americas at Mediagenix, commented: “Bruno brings an impressive track record of driving growth for media companies, coupled with extensive expertise in content management and workflow automation. His industry insights will be invaluable as we expand our presence in the Americas. We’re thrilled to welcome Bruno to the team and look forward to strengthening our customer relationships and uncovering new opportunities to deliver transformative scheduling, title management, strategic planning, budgeting and content recommendation solutions to the market.”
“I am thrilled to join Mediagenix and leverage my experience to drive growth and establish the company as an industry leader. I look forward to collaborating with our partners and customers to adapt to their evolving needs and business models,” added Langlais.
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