The Somerset-based Family Adventures Group has been awarded the Customer Champion prize at this year’s Scale-Up Awards, a prestigious event that recognises entrepreneurial excellence in the UK.
The awards ceremony, attended by business leaders, government officials, and celebrities, highlights the country’s most innovative and high-performing companies.
The Customer Champion Award is given to businesses that demonstrate an unwavering commitment to outstanding customer service. Founded in 2019 by Tom and Laura Filer, Family Adventures Group was born out of a desire to revolutionise traditional indoor play.
Dissatisfied with the lack of clean, engaging, and parent-friendly play environments for their toddler, the Filers established Ocean Adventurers, a premium indoor play venue in Cheddar that combines fun with educational value. The company employs staff with high-end hospitality experience, ensuring every interaction is smooth, welcoming, and professional.
They also offer apprenticeships in hospitality qualifications, instilling a customer-first ethos throughout the business. Guests enjoy a seamless customer service journey, supported by multiple feedback channels that are available even outside working hours.
The company’s dedication has brought immense accolades such as the Visit England Rose Award, which is given to only the top 1% of indoor leisure attractions, and consecutive TripAdvisor Travellers’ Choice Awards for 2022 and 2023, placing them within the elite 10% of visitor destinations globally.
Tom and Laura Filer expressed their delight: “We are thrilled to be named Customer Champion at the Scale-Up Awards. This recognition highlights the hard work and passion our team brings to ensuring every family has an exceptional experience with us.”
With rapid expansion in the nursery business through Little Adventures Nurseries, the company has seen a remarkable tenfold surge in revenue in just three years, attracting investors and pursuing high ambitions for further growth of nurseries and leisure sites. .
The well-regarded Scale-Up Awards, backed by some of the UK’s most esteemed bodies, honour ventures like Family Adventures Group that demonstrate significant innovation and development. Securing the Customer Champion Award reinforces the brand’s status as a leader in customer service and an emerging name in the leisure and childcare industries.
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