TCL Pakistan is facing mounting criticism from customers due to widespread issues with product quality and poor customer service. Over the past few months, numerous complaints have surfaced regarding ICL’s defective devices, particularly issues related to defective panels, motherboard failures, and Wi-Fi connectivity problems in Pakistan.
One customer shared their experience, revealing that their TCL smart TV developed panel defects within the warranty period. Despite repeated complaints and repair attempts, the issue persisted. Allegations surfaced that TCL replaced the defective panel with a substandard one, leaving customers with devices that were barely functional. Wi-Fi connectivity issues further rendered the once-smart TV useless, turning it into a basic television.
Another customer reported delays of several months in resolving motherboard problems, with the Karachi service center citing unavailability of parts as a major issue. Despite registering their complaint, the customer was left without a functional TV and no clear timeline for resolution. This lack of timely support has left many frustrated, with several opting to seek legal action or demand refunds.
How TCL’s Defective Devices Are Hurting Its Business in Pakistan
TCL’s automated responses on social media have also been criticized, with many customers accusing the company of neglecting their concerns. While TCL’s official page has acknowledged some complaints and requested complaint numbers, follow-ups have often been ignored, leaving customers without satisfactory solutions.
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The growing number of dissatisfied customers highlights the long-term impact TCL’s quality issues and poor service could have on its reputation in Pakistan. In a market where brand loyalty is increasingly driven by customer experience, TCL’s failure to address product defects and offer prompt resolutions could drive customers away to more reputable brands.
TCL’s business in Pakistan could be further affected by the loss of trust and confidence from consumers. If these issues persist, potential customers may turn to competitors with stronger brand reputations, particularly in an increasingly competitive consumer electronics market.
As TCL struggles to resolve these quality and service-related problems, its long-term business prospects in Pakistan appear at risk. The brand must urgently address these issues, improve customer service, and ensure higher product quality to regain the trust of its customers and maintain a strong presence in the market.
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