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The Axarquía province is becoming a hotspot for both Spanish and international tourists.
Between September 2023 and March 2024, tourist numbers rose by 17 per cent, according to data from the Association for the Promotion of Tourism in the Axarquía (APTA).
This region offers a mix of stunning coastlines and rugged mountains. In just 20 kilometres, you can go from the beaches to La Maroma, Málaga’s highest peak at 2,064 metres. The area also features lively coastal towns like Nerja and Torre del Mar, alongside quiet villages like Salares, home to only 200 residents.
Record Highs of Tourism
Tourism reached record highs during this period, with over one million visitors staying in the Axarquía. This represents 17.4 per cent of total arrivals at Málaga Airport, where nearly 6 million passengers landed.
International tourists made up the majority, with 672,355 visitors, while 360,174 came from other parts of Spain. The main international markets visiting the area were the United Kingdom (104,971 visitors), Germany (95,254 visitors), France (61,262 visitors), Belgium (56,564 visitors) and the Netherlands (40,276 visitors).
Popular towns like Nerja, Vélez-Málaga, Torrox, and Rincón de la Victoria attracted the most tourists. Even smaller inland villages like Cómpeta and Alcaucín saw a boost in visitors.
The winter season was particularly strong, and APTA hopes to use these insights to enhance the region’s appeal. The focus is on identifying areas for improvement and creating strategies for sustainable tourism growth, ensuring Axarquía remains an attractive destination for years to come.
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