Hermes Airports CEO Eleni Kaloyirou on Friday said that Cyprus needs to adapt to evolving travel trends and transportation demands, particularly as climate change and shifting traveller preferences reshape the global tourism landscape.
Speaking at the “Beyond Sea and Sun: Transforming Cyprus into a Year-Round Destination” conference held in Nicosia, Kaloyirou highlighted the increasing demand for authentic, slower-paced travel experiences, contrasting with the appeal of traditionally popular destinations.
Kaloyirou explained that, in the context of broader global changes, shifts are also being observed in the dynamics and preferences of travellers.
She identified climate change as one of the most significant factors, noting that southern European countries are expected to become less appealing during the peak summer months due to rising temperatures.
“There is increased demand for authentic, slower-paced travel experiences, in contrast to the most popular destinations,” Kaloyirou said.
She also said that this trend “should serve as a motivation for planning year-round visitation and promoting it effectively in target markets”.
“This conference provides a valuable opportunity to embrace a shared vision, prioritising action over discussion and innovation over hesitation,” she added.
Moreover, she called on the conference participants to contribute to the development of such a product, supported by the necessary infrastructure, appropriately trained personnel, and the creation of a strong international image for Cyprus.
In addition, Kaloyirou stated that Hermes Airports continues to invest in implementing its strategy in this direction, aiming to expand and diversify its flight network.
She pointed out that since taking over airport management in 2006, passenger traffic has increased by 82 per cent overall, surpassing the record number of 12 million passengers in 2024.
What is more, the Hermes Airports CEO mentioned that 34 airlines are operating routes to 97 destinations during the current winter season.
In his own presentation, chief executive officer of Low Season Traveller Ged Brown confirmed a shift in traveller preferences, with people increasingly seeking tranquillity away from crowds and placing greater value on nature.
He further mentioned that Generation Z, in particular, prefers travelling outside the high-demand periods, benefiting from lower costs.
Brown cited research showing that 86 per cent of younger travellers want to immerse themselves in the culture of the destinations they visit.
He added that visitors focusing on culture and heritage tend to spend 60 per cent more than other travellers.
Brown also addressed the potential impacts of climate change, stating that Cyprus could experience a significant decline in demand during the peak summer months due to higher temperatures.
Discussing the need to transform the tourism model, he cited Croatia as a successful example.
He explained that in 2024 (as of the end of August), Croatia managed to increase arrivals to 16.5 million tourists (a 4 per cent rise) with 89.4 million overnight stays (a 1 per cent increase), by showcasing inland destinations and promoting aspects such as outdoor activities, sports, history, and culture.
The conference featured experts, entrepreneurs, and officials from both Cyprus and abroad, who presented their perspectives and proposals, highlighting a collective commitment to reshaping Cyprus’ tourism model.
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