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Mallorca is solidifying its place as a top global tourist destination in 2025, contributing to Spain’s continued rise as one of the world’s leading travel hotspots.
Palma is now recognised as one of the most popular cities globally, ranking alongside Barcelona and Madrid in the top ten, according to the annual eDreams ODIGEO report, ‘A Year in Travel’. Mallorca’s blend of stunning beaches, historical sites, and rich culture is drawing both international tourists and local Spaniards, making it an essential stop for those travelling through Europe.
Spain’s tourism landscape continues to shine, with Palma playing a central role in this success. While Barcelona and Madrid lead urban tourism, Mallorca’s charm makes it a key player in the country’s tourism industry.
Domestic and International Tourism
For Spanish travellers, the appeal of both domestic and international destinations is evident. While cities like London, Paris, and Rome are top European choices, Mallorca continues to draw significant attention from Spaniards seeking a sunny escape. In addition to Gran Canaria, Madrid, and Seville, Mallorca remains one of Spain’s most sought-after destinations, with New York being the only long-haul option in the top ten for Spanish tourists.
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