As part of an ongoing focus on tourism, the Ministry of Tourism (Turisme) for the Community of Valencia was extremely busy throughout 2024, making its presence known on the circuit of International Tourism Fairs.
In total, a presence was organised at 40 international events and 20 national ones.
This engagement is strategically aligned with the aim of establishing a robust presence within crucial tourist forums. This includes regular attendance at significant fairs such as Fitur in Spain, the Berlin International Tourism Fair, and the London Travel Market. These events offer a vital opportunity to promote the various regions within the Community and ensure that the tourism sector continues to thrive.
Business tourism, golf, cycling and gastronomy key groups for Costa Blanca North
Beyond showcasing the destination through well-crafted presentations, Turisme concentrated its promotional efforts on key market groups, such as business tourism, golf, cycling, and gastronomy. The programme also included coordinated trips for tour operators and promotions to travel websites, bloggers, and social media influencers across multiple markets.
The golfing sector, in particular, was a primary target throughout 2024, with participation in major industry events and international tournaments that attract global audiences. This led to a presence at fair events such as Golfmesse Zurich, IAGTO European Convention held in Malaga, and prestigious tournaments like the Volvo Car Scandinavian Mixed in Sweden, KLM Open in Amsterdam, BMW International Open in Munich, and the International Golf Travel Market (IGTM).
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