Meeting people is at the heart of travel interest in 2025, while family, group, and theme trips seem to dominate consumer aspirations this year, away from the use of social media.
A key requirement for holiday experiences is their authenticity in relation to the destination and acquaintance with the lifestyle of the destination’s inhabitants. For the 2025 traveler, experiences and sensations are luxury as opposed to material goods.
This is the central conclusion of the TUI trend report, which is expected to shape the travel landscape in 2025.
According to the report, the five most important travel trends that are shaping up are the following…
1. Small-scale luxury
Luxury and glitz are no longer absolute priorities for travelers. In 2025, they will seek luxury in the form of comfort, relaxation, and premium experiences. Micro-adventures without a pressing schedule and with carefully selected activities are becoming increasingly popular.
Travelers prioritize spending slightly more on private or personalized excursions and trips to lesser-known places, and discovering their own hidden corners means a lot to them. Instead of spending their entire vacation at a luxury resort, they will opt for a half-day at the spa or a day pass to a trendy beach club.
2. Happiness 2.0
The rising buzzword of the new year will be codenamed AFK (Away From Keyboard) and refers to detoxing from technology. Travelers will seek meaningful encounters, authentic experiences, and local flavors – without the distractions of screens and digital reminders. They want to laugh more with their company.
Digital detox on vacation will become a “trend” in 2025 in everyone’s effort to be more present in the here and now and enjoy simple joys. True happiness can be something as simple as a week without an alarm or a high-quality local cut of meat.
3. The collective meeting
The sense of community and social interaction is here. In 2025, the focus of vacations will be more time together. Travelers will choose destinations based on their travel companions and the occasion. An increasingly intrusive digital presence and remote working have created a need for genuine encounters. Solo travelers want to meet new people, and group activities like cooking classes and guided tours allow for social interaction. Small-group-themed trips focused on cycling, food, and history are on the rise, and intergenerational travel is becoming increasingly popular.
4. Emphasis on community-based sustainability
It’s no secret that consumers expect companies and brands to emphasize environmental sustainability, including in the travel industry. Rejuvenating travel is here to stay. Next year, travelers will want to make a positive contribution to the destinations they visit and will demand community-based experiences that benefit the destination and the local population, such as environmental conservation projects and beach cleanups. Informational tours are gaining momentum as travelers want to learn more about the local community in the destinations they visit.
5. The AI boom
While the focus of vacations in 2025 will be on human interaction, artificial intelligence (AI) technology is making great strides in the travel industry, offering customers an even more customized and personalized service. A new generation of AI assistants acts as personal travel consultants, offering everything from booking suggestions during the planning phase to suggestions for activities, restaurants, and weather updates during the trip.
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