Photography Business Institute announces 2025 dates for its virtual event, Go Boutique Live, which helps portrait photographers build sustainable, profitable businesses in a competitive market.
The Photography Business Institute announces the 6th year of Go Boutique Live, a transformative virtual event designed to equip portrait photographers with the tools and strategies necessary to navigate the challenges of today’s photography market. Taking place online from February 25 to 27, 2025, this event focuses on helping family photographers grow their businesses while maintaining a healthy work-life balance.
The photography industry has undergone significant changes in recent years. With professional photographers competing with the free photos anyone can take with a smartphone in their pocket, photographers need innovative ways to attract right-fit clients while also earning a sustainable income. Go Boutique Live addresses these challenges head-on by offering focused insights for portrait photographers by emphasizing premium services, creative marketing campaigns and community connection.
The event’s comprehensive three-day program will explore:
- Finding and Keeping Clients: Portrait photographers will discuss how to attract the right clients, whether working in small towns or competitive markets. Attendees will discover straightforward strategies to build lasting client relationships.
- Charging What They’re Worth: The event will help photographers avoid undervaluing their work. Portrait photographers will share how to offer photography services while communicating value, setting prices that reflect their expertise and appealing to clients who recognize the value of their services.
- Making Business Fit Their Lives: Portrait photographers will explore ways to grow their businesses without sacrificing personal time or risking burnout. Practical tips will focus on creating a balance that aligns with their priorities.
- Building Their Community: Through workshops and discussions, photographers will connect with others who share similar challenges and goals. These interactions provide support, fresh perspectives, and the chance to build lasting professional relationships.
“We’ve designed our event for portrait photographers who have paying clients, are growing their businesses and want to stay on top of the trends that are working now,” says Sarah Petty, Founder of Photography Business Institute. “Whether you’re operating in a small market, transitioning away from digital files, or balancing photography work with family responsibilities, Go Boutique Live equips you with the tools and strategies on how to grow a photography business sustainably without the constant hustle.”
Unlike traditional photography conferences, Go Boutique Live is a virtual event that allows photographers to participate from the comfort of their homes, eliminating travel costs and extended time away from family. Sessions include presentations, coaching, and interactive discussions designed to empower photographers to implement what they learn immediately.
“The boutique photography market has grown by 32% since 2021,” explains Petty. “Families are increasingly prioritizing professional portraits, offering photographers a unique opportunity to deliver premium experiences. Boutique photographers currently earn an average of $1,200 per session — far surpassing the $250 average for traditional sessions.”
For more information or to register for Go Boutique Live 2025, visit www.GoBoutiqueLive.com. To learn more about Photography Business Institute and its photographer resources that balance creativity with business, visit www.PhotographyBusinessInstitute.com.
About Photography Business Institute
Photography Business Institute aims to help photographers build a profitable photography business and make lasting contributions to the legacies of the families they photograph and the communities in which they reside.
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